Chris Bross's Articles on Martech Zone
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Google Ads Policy: Be Sure To Follow Those Rules!
Have your text ads been disapproved for editorial or trademark violations? If you did everything correctly, why are you getting yelled at by Google? AdWords never immediately informs you, too many text ads to review at one time. They have…
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Conversions, Content and Rock Operas
What does the Who’s Rock Opera Tommy have to do with website Conversion? Only everything! The legendary rock group The Who transformed Rock & Roll with their Landmark Rock Opera Tommy (1969). Want to transform your website Conversion Rates (2011)?…
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PPC versus SEO: Spy vs. Spy
1.webp" alt="" width="192" height="192" align="right" />Does anyone remember the old Spy vs. Spy comics? Funny stuff! Each Spy always scheming to outdo the other. There is a similar business mindset today when companies are considering a search engine marketing…
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Who’s Your Search Engine Marketing Villain?
It doesn't matter how much initial education you put into a new engagement, a Search Engine Marketing Villain will pop up when you least expect it. I have identified a short list of the Villains that we seem to come across…
