Douglas Karr's Articles on Martech Zone
- Customer Data Platforms
CRMOne: Boost Sales With This Sales-Driven AI-First CRM
For startups and growing businesses, managing customer relationships, tracking sales, and scaling marketing efforts can become overwhelming quickly. Disconnected tools, limited automation, and high subscription costs often hinder progress. Leaders need solutions that don’t just support their teams — they need platforms that accelerate them. CRMOne CRMOne is an all-in-one, AI-powered CRM designed specifically for startups and fast-growing businesses. With…
- Social Media & Influencer Marketing
How Social Media Apps Use Location-Based Data… and Why It Matters For Your Business
For years, many business owners have encouraged customers to check in at their physical locations, tag themselves on social media, share photos, or use branded hashtags as a form of digital word-of-mouth (WOM). These tactics are still valid in many cases, but what most businesses fail to realize is that location-based data in social media goes far beyond public check-ins.…
- Sales Enablement, Automation, and Performance
CPQ and 3D Visualization as a Sales Tool: Bringing Customization, Speed, and Precision to B2B Manufacturing
Manufacturing is both complex and competitive. Sales teams are facing unprecedented pressure to deliver faster quotes, handle growing product complexity, and meet increasingly personalized customer expectations. Configure, Price, Quote (CPQ) software has emerged as a transformative solution, connecting sales, engineering, and production in a way that ensures speed, accuracy, and scalability. For manufacturers, CPQ is not just a sales tool.…
- Paid and Organic Search Marketing
SEO Statistics: History, Industry, and Trends in Organic Search
Search engine optimization (SEO) affects the online visibility of a website or a web page in a web search engine’s unpaid results, referred to as natural, organic, or earned results. Search Engine History Here’s a timeline of organic search history and its evolution over the years: 1994: AltaVista was launched. Ask.com (originally Ask Jeeves) started ranking links by popularity. 1995:…
- Sales Enablement, Automation, and Performance
What Are The Most Effective Steps to Deploying an Effective B2B Growth Strategy?
For B2B marketers seeking to drive sustainable growth in an increasingly complex landscape, traditional lead-centric strategies are no longer sufficient. Buyers are more anonymous, independent, and digitally savvy than ever. To break through this noise and inefficiency, many organizations are shifting to a modern B2B growth strategy rooted in account-based thinking and buyer-centric engagement. Based on insights drawn from a…
- Advertising Technology
Picsart: Create Scroll-Stopping Ads in Minutes with AI-Powered Workflows
Creating high-performing ads across multiple channels can be time-consuming and expensive. Marketers are expected to be copywriters, designers, analysts, and campaign strategists—all at once. What’s more, the pressure to launch quickly, scale effortlessly, and outshine competitors is only growing. That’s where an intelligent and flexible ad creation platform can be a game-changer. Picsart Ad Maker Picsart Ad Maker is an…
- Content Marketing
WordPress Plugin: Advanced Admin Search With Title, Slug, Content, or Tag
Finding content in the WordPress admin panel can quickly become a chore, especially for sites with hundreds or thousands of posts. By default, the search box in the All Posts screen is limited in capability—it only checks post titles, and there’s no built-in way to search specifically by slug, content, or tags. If you’re a developer, editor, or content manager…
- Artificial Intelligence
The Evolution of Personalization: From Merge Tags to AI-Powered Experiences
What began as Dear {FirstName} has transformed into dynamic, predictive, generative, and increasingly immersive personalization. Organizations with personalization programs supported at the C-level are 2x more likely to report high ROI. Forrester Sophisticated retailers and businesses now operate within a layered experience ecosystem: identity resolution, predictive decisioning, generative messaging, immersive AR/VR entry points, and AI-powered virtual assistants (VA) that accompany…
- Artificial Intelligence
CustomGPT: Replace Your Static Knowledge Base with Conversational AI in Minutes
Creating and maintaining a knowledge base (KB) has always been more challenging than it should be. Traditional KBs required specialized software, cross-departmental coordination, and ongoing maintenance, often resulting in outdated documentation, poor search experiences, and missed opportunities for engagement. For many businesses, the KB became a burden rather than a strategic asset. The new approach is turning the knowledge base…
- Advertising Technology
Google Ads Location Assets: A Powerful Tool for Marketers with a Local or Retail Footprint
I’m not sure there’s a spot on the SERP that isn’t being filled with ads nowadays. It reminds me of the newspaper industry, where news ultimately became the filler between ads. Personally, this is disappointing. Organic search promised to provide good visibility for companies based on their reputation, not their ad budget. But alas… pay-to-play is where everything is evolving,…
