Analytics & TestingMarketing Infographics

Decoding Google Analytics

For our clients that are investing in a paid analytics platform, there’s a great return on investment since they fully leverage the features and integration that those platforms offer above and beyond Google Analytics.

That said, we don’t have anyone that’s NOT running Google Analytics as well, though. Why? Because Google Analytics has the unfair advantage of integration to Google+, Webmaster and Adwords data. Of course, it has the unfair advantage of not having access to Facebook data – the largest social interaction site in the world.

From the American Express Open Forum article, Decoding Google Analytics: If you are Web savvy enough to register your business site with Google Analytics, pat yourself on the back. But how much do you really know about the data you’re receiving? What improvements can you make based on that feedback? Here’s an introduction to key metrics to help you get more clicks and get customers to buy.

Decoding Google Analytics

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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