Douglas Karr's Articles on Martech Zone
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Marketing & Sales Videos
Guidde: Magically Create Stunning AI-Generated How-To Videos for Complex Workflows
Teams often struggle to create clear, engaging documentation and training materials for complex software workflows. Traditional methods can be time-consuming and fail to convey the necessary information effectively. As a result, employees and customers may struggle to understand and adopt new processes, leading to frustration and reduced productivity. Guidde Guidde is a generative AI (GenAI) platform that empowers teams to…
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Analytics & Testing
Track Call (Tel) Clicks As Key Events In Google Analytics 4 Events Using Google Tag Manager
As we work with clients on reporting, we must set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts; it’s also a robust tool to customize where and when you wish to trigger actions within your site using any scripts you’ve included. External monitoring phone numbers on your…
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Analytics & Testing
Track Mailto Clicks As Key Events In Google Analytics 4 Events Using Google Tag Manager
As we work with clients on reporting, we must set up a Google Tag Manager account for them. Google Tag Manager isn’t just a platform to load all your website’s scripts; it’s also a robust tool to customize where and when you wish to trigger actions within your site using any scripts that you’ve included. Providing a monitored email externally…
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Sales and Marketing Training
Navigating the SaaS Pricing Labyrinth: Strategies, Structures, and Customer Value
Founders of the first large MarTech company I worked for said that SaaS was like making money in your sleep. Within a few years, they’d multiplied their development team, had a mile-long product backlog, and had competitors chipping away at their market share. Developing software solutions isn’t a set-it-and-forget-it business. If you’re not innovating and listening to customers, a competitor…
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Sales and Marketing Training
The Power of Saying “No” in Business: Building Trust And Prioritizing Success
The pressure to say yes to every request, opportunity, or demand can be overwhelming. I’m as guilty as most people… often overextending myself and setting expectations I can’t meet. I don’t do it intentionally; I’m overly optimistic and often assume I can shoehorn in a project or two. It’s a war with myself that I continue to fight. In her…
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Marketing & Sales Videos
Navigating Copyright and Ownership: The Risks and Alternatives for Brands Uploading Videos on Social Media Platforms
Social media platforms like Twitter, Facebook, YouTube, and Instagram have become essential tools for brands to reach and engage with their target audience. However, when uploading and sharing video content on these platforms, brands must be aware of the potential risks to their ownership and copyright. Risks of Uploading Videos on Social Media Platforms When brands upload their video content…
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Email Marketing & Automation
Adding Gemini’s AI To Gmail’s User Experience is a Game Changer
It’s been years since Google introduced a radically different approach to email that prioritized search functionality over the traditional folder-based organization. This search-centric design and several other innovative usability improvements played a significant role in Gmail’s rapid market penetration and eventual dominance in the webmail space. Gmail’s seamless integration with Google Workspace enhanced its utility and stickiness for users. The…
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Email Marketing & Automation
Mastering Email Response Management: A Comprehensive Guide for ERM
Email has become an integral part of modern business communication, and managing email responses effectively can significantly impact customer satisfaction, productivity, and overall organizational efficiency. Email response management refers to handling incoming emails in a timely, consistent, and organized manner. It encompasses various aspects, including setting response time expectations, prioritizing emails, delegating tasks, and tracking and analyzing email metrics. The…
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Customer Data Platforms
Protecting Customer Data from Identity Thieves: Marketing, SaaS, and Business Responsibilities
Identity theft is a type of fraud in which someone illegally obtains and uses another person’s personal information, such as their name, Social Security number, credit card numbers, or other personally identifiable information (PII) without their consent or knowledge. The main goals of identity thieves are to steal money from the victim’s bank accounts, open new credit lines and take…
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Social Media & Influencer Marketing
How To Leverage Reddit to Drive Traffic And Leads to Your Brand or Publication
Reddit has struck a $60 million per year deal with Google to license its content for training the search giant’s AI models as the social media platform seeks to generate new revenue streams ahead of its anticipated IPO filing this week. The SEO industry is in a bit of an uproar because this engagement is overlapping with a coincidental increase…
