Douglas Karr's Articles on Martech Zone
-
The Rise of AI Agents in E-Commerce: What They Are, How They Work, and Why They Matter
Artificial intelligence ( AI ) has been steadily reshaping digital commerce for years; however, the emergence of agentic AI marks a significant shift in this evolution. Instead of being limited to narrow, rule-based automations or simple chatbots, AI agents are…
-
The Free Ride That Fueled the Tech Boom… And Why It’s Running Out of Road
For more than a decade, much of the digital world operated under an unspoken social contract: get in early, grow fast, and don’t worry about the bill... yet. From consumer apps to enterprise platforms, technology was offered mainly on egalitarian…
-
Product, Choice, and Emotion: Putting Emotional Marketing to Work
We spend a lot of time fine-tuning features, writing copy, and tweaking funnels, but the truth is most decisions aren’t made on logic alone. They’re driven by how people feel in the moment. That’s the point Nick Thomas drives home…
-
How to Build a Web Design Survey for Your Client (Updated for 2025)
Web design projects are more complex than ever, as they must bridge business goals, brand identity, and user experience ( UX ). One of the most overlooked but critical steps in building a successful website is the discovery process, and…
-
Every Marketing Metric That Matters and How to Calculate Each
Success hinges on tracking the right metrics across all channels – from digital and social media to traditional advertising and in-store performance. Marketing metrics are quantifiable measures that help evaluate the effectiveness of campaigns and strategies, providing insights into audience…
-
The Advantages of Utilizing Perplexity for Sales and Marketing
Artificial intelligence ( AI ) has become inseparable from sales and marketing, yet not all platforms deliver the same value. While many AI assistants are designed for conversational generation or creative ideation, Perplexity has carved out a distinct place as…
-
Instantly: Close More B2B Deals With AI-Powered Sales Outreach Campaigns
Expanding your B2B business often depends on reaching the right prospects at the right time. Cold email remains one of the most effective methods to start conversations, but many companies struggle with low deliverability, poor personalization, and limited scalability. Without…
-
Adjust: The Complete End-to-End Mobile App Attribution Platform
Growing an app in today’s hyper-competitive market requires more than good creative or ad spend—it demands clarity. Marketers are faced with fragmented data, shifting privacy rules, and an overwhelming mix of platforms to manage. Without a unified view, campaigns underperform,…
-
Top Benefits of a Digital Document Management System
Business is moving fast in 2025, and we need tools that are flexible, secure, and collaborative. Companies deal with thousands of documents every day—contracts, invoices, HR records, and client communications—and manual handling is inefficient and risky. That’s why more organisations…
-
Pictory: Transform Text, Blogs, and Slides Into Professional Videos With AI
Creating compelling videos at scale is one of the biggest challenges for content creators, marketers, and businesses today. Traditional video editing demands time, technical expertise, and expensive software—barriers that can prevent teams from producing the volume of video content their…
