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What Are Google’s Core Web Vitals and Page Experience Factors?

Google announced that Core Web Vitals would become a ranking factor in June 2021 and the rollout is set to complete in August. The folks at WebsiteBuilderExpert have put together this comprehensive infographic that speaks to each of Google’s Core Web Vitals (CWV) and Page Experience Factors, how to measure them, and how to optimize for these updates. 

What are Google’s Core Web Vitals?

Your site’s visitors prefer sites with a great page experience. In recent years, Google has added a variety of these user experience criteria as factors for ranking results. Google calls these Core Web Vitals, a set of metrics related to speed, responsiveness, and visual stability, to help site owners measure user experience on the web.

Google Search Central

Core Web Vitals are a set of real-world, user-centered metrics that quantify key aspects of the user experience. They measure dimensions of web usability such as load time, interactivity, and the stability of content as it loads (so you don’t accidentally tap that button when it shifts under your finger – how annoying!).

Google Search Central

Core Web Vitals incorporate 3 concise metrics:

  • Largest Contentful Paint (LCP): measures loading performance. To provide a good user experience, LCP should occur within 2.5 seconds of when the page first starts loading.
  • First Input Delay (FID): measures interactivity. To provide a good user experience, pages should have a FID of 100 milliseconds or less.
  • Cumulative Layout Shift (CLS): measures visual stability. To provide a good user experience, pages should maintain a CLS of 0.1. or less.

You can get a report on these metrics utilizing Google’s Pagespeed Insights tools or the Core Vitals report in Google Search Console

Google Pagespeed Insights Report Google Search Console CWV Report

What are Google’s Page Experience Factors?

The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction.

Google Search Central

What’s the Core Web Vital SEO Impact on Website Builders?

Using detailed statistical graphics, original research, and actionable advice, the infographic What’s the Core Web Vital SEO Impact On Website Builders breaks down Google’s new Core Web Vitals and Page Experience updates, how CWV have impacted seven popular ecommerce website builder’s performance, and how to optimize a website created using a builder for them. 

Here’s what’s included on the infographic, (with jump links to the relevant sections of the source guide):

Here’s the full infographic, be sure to click-through on their comprehensive article that breaks down each section as well as how you can select a content management system (CMS) capable of being fully search optimized.

What's the Core Web Vital SEO Impact On Website Builders?

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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