Douglas Karr's Articles on Martech Zone
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Narrato: Empowering Teams to Produce High-Quality Content at Scale with Generative AI
Content marketers and business owners face numerous challenges. The demands of content marketing can be overwhelming, from generating fresh ideas and creating engaging content to managing teams and optimizing for search engines. As competition for audience attention intensifies, marketers must…
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Unlocking Keyword-Level Call Tracking in WordPress: A Rank Math & GA4 Solution
If your business relies on phone calls for sales, understanding which keywords drive phone calls is crucial for optimizing campaigns and maximizing ROI . We have had multiple service organizations that relied on organic searches for acquisition and phone calls…
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Mastering Google Search: Advanced Options and Querystring Variables
Google Search is a powerful tool that becomes even more versatile when you understand its advanced options. While many users rely on the basic search bar, Google's advanced search capabilities allow for more precise and targeted results. This article will…
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Corporate Arrogance: When Companies Forget Who They Serve
Corporate arrogance can be more damaging than ever in this hyper-connected world. As soon as an organization begins to think it knows better than its customers, it risks losing traction in the market. Interestingly, many companies only recognize this as…
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Quantum Metric: From Session Replay to Revenue Impact in this All-in-One Analytics Platform
Modern digital teams are drowning in dashboards, metrics, and disconnected tools. Despite massive volumes of behavioral data, many organizations still struggle to answer the most important questions: why customers abandon journeys, why conversions drop after releases, or why performance issues…
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Netpeak Checker: SEO Bulk Research on Root Domains and Pages
Modern SEO teams are under constant pressure to audit more sites, diagnose issues faster, and prove results across increasingly complex web properties. JavaScript-heavy pages, multi-domain architectures, and the need for continuous monitoring have made traditional SEO workflows slow, fragmented, and…
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16 Essential Ingredients for Writing Effective Blog Posts That Attract, Engage, and Convert
Great blog posts are rarely the result of inspiration alone. They are engineered. In an environment where attention is scarce and competition is relentless, effective content must do more than inform—it must earn the click, reward the reader, and guide…
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Google Analytics 4: How To Maximize Insights By Leveraging User Attributes and Demographic Data
Understanding your audience is paramount to success. Google Analytics 4 ( GA4 ) provides a wealth of user attributes and demographic data that can significantly enhance your marketing strategies and decision-making processes. https://www.youtube.com/watch?v=54U1wvQxUdw This article will explore how to effectively…
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What Is a Contract Management System? Its Role, Benefits, and Place in the CLM Ecosystem
A Contract Management System ( CMS ) is a type of software designed to help organizations organize, track, and manage their contractual agreements. While it often serves as the entry point into more advanced contract lifecycle management ( CLM ),…
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Cognition: Boost ROI With Full-Funnel Ad Intelligence
Navigating the complexities of modern digital advertising can be daunting. Fragmented data, disjointed platforms, and the need for real-time personalization across multiple channels often challenge marketers. Achieving cohesive, measurable, and scalable campaigns requires a unified approach that bridges media buying,…