Douglas Karr's Articles on Martech Zone
-
WordPress: Best Practices for Worry-Free Backups and Restoration
When backing up your WordPress site, it's essential to follow best practices to ensure the safety and integrity of your data. While numerous plugins are available for backing up the CMS , it's crucial to understand the importance of not…
-
Jumpfly: Unlock the Power of Integrated Digital Advertising Services with Monitoring and Reporting
Businesses face the challenge of effectively reaching their target audience across multiple platforms. Managing multiple agencies for different aspects of your digital marketing strategy can lead to a fragmented approach, reducing the overall impact of your efforts. Partnering with a…
-
10 Ways to Increase Conversions Using Buyer Psychology
When converting visitors into customers, many businesses optimize the technical aspects of conversion rate optimization ( CRO ) with their ads, landing pages, or websites. Time and resources are spent improving page load speed, mobile responsiveness, and streamlining the submission…
-
The Psychology of Discounts and Rewards: How Different Offers Motivate Consumers
I'm not a coupon or discount shopper. It's not that I don't want to save money when I shop; the time and effort it takes to plan my shopping around an offer I received via email or direct mail isn't…
-
The Evolution of E-commerce Pricing Strategies
Pricing techniques have experienced a notable shift in the ever-changing e-commerce industry, moving from static systems to dynamic algorithms. A key component of this development has been the introduction of advanced repricing instruments, most famously the Amazon repricer, which has…
-
App: Survey Minimum Sample Size Calculator
Developing a survey and ensuring you have a valid response on which you can base your business decisions requires quite a bit of expertise. First, you have to ensure that your questions are asked in a manner that doesn't bias…
-
FirmPilot: Use AI To Win Search Rankings Against Competing Law Firms
Running a successful law firm requires more than just legal expertise. Effective marketing is crucial for attracting clients and growing your practice in today's competitive landscape. However, many attorneys struggle with the time, resources, and knowledge to execute a comprehensive…
-
The Crucial Role of User Diversity in Mobile App Usability Testing
One key aspect that significantly influences the quality of mobile apps is user diversity. Understanding users' diverse needs, preferences, and abilities is essential for comprehensive usability testing. In this article, let’s explore the role of user diversity in mobile app…
-
Crafting a Winning Go-to-Market (GTM) Strategy: Framework and Focus
In my current company, the organization was focused on developing its intellectual property, and it took every ounce of investment funding and effort to produce the results they were looking for before going mainstream. They hired me to solidify the…
-
BlazeMeter: Level Up DevOps With AI-Powered QA and Testing
Delivering reliable software fast isn’t just a goal—it’s a mandate. But many DevOps teams are stuck juggling slow manual testing, scattered tools, and limited resources. With rising complexity across APIs , devices, and user expectations, how do you test everything…