Businesses often focus only on deals to drive more sales. I think it's a mistake. Not because it doesn't work but because it only impacts a percentage of the audience. Not everyone is interested in a discount – many are more concerned about timely shipping, quality of the product, reputation of the business, etc. In fact, I'd be willing to bet that trust is often a better conversion optimization strategy than a discount.
Conversions are often psychological. Consumers and businesses don't simply purchase for a great deal, they often purchase due to fear, happiness, self-gratification, self-image, philanthropy… there are a ton of reasons. So how can you tap into those opportunities?
We are all different, but in many instances our brains are prone to react in a similar manner, and understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.
Helpscout has released this infographic, 10 Ways to Convert More Customers (using Psychology), and you can download an ebook that goes into more detail.