Ecommerce and RetailMarketing Infographics

10 Ways to Convert Visitors Using Psychology

Businesses often focus only on deals to drive more sales. I think it’s a mistake. Not because it doesn’t work but because it only impacts a percentage of the audience. Not everyone is interested in a discount – many are more concerned about timely shipping, quality of the product, reputation of the business, etc. In fact, I’d be willing to bet that trust is often a better conversion optimization strategy than a discount.

Conversions are often psychological. Consumers and businesses don’t simply purchase for a great deal, they often purchase due to fear, happiness, self-gratification, self-image, philanthropy… there are a ton of reasons. So how can you tap into those opportunities?

We are all different, but in many instances our brains are prone to react in a similar manner, and understanding these subtleties in the human mind can help your business find creative ways to ethically move more buyers towards saying “Yes!” to your products or services.

Helpscout has released this infographic, 10 Ways to Convert More Customers (using Psychology), and you can download an ebook that goes into more detail.

convert customers infog lg

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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One Comment

  1. Understanding your prospects needs and wants is I think the main ingredient towards gaining more customers. Yes, we are all different and as an entrepreneur we must consider this factor. Make various strategies to make your prospect say YES to you. Don’t just stick with one strategy.

    Thanks for sharing:)

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