Douglas Karr's Articles on Martech Zone
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Validate Your Social Media Strategy Against this 8-Point Checklist
Most companies who come to us for social media marketing (SMM) look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing your people and brand’s authority online. If…
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Revealbot: Automate And Scale Your Ad Management and Optimization
Managing ad campaigns across various platforms can be time-consuming and overwhelming, diverting valuable resources from other critical tasks. This is where Revealbot steps in, offering an innovative ad management platform that streamlines the entire process, allowing businesses to focus on achieving remarkable results and maximizing their return on ad spend (ROAS). Revealbot’s comprehensive platform is designed to empower businesses by…
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The Best Social Sharing Button Plugin for WordPress
One of our clients called this morning and mentioned that whenever they attempted to write a Facebook update and share a link to their site, the update didn’t show the social sharing image we’d provided. I did some tests this morning, and on the desktop browser, it appeared to work fine, but the mobile app inserted a link with no…
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Easypromos: How to Prevent Fraud in Your Next Online Voting Contest
We’ve launched many contests to attract more subscribers to our email program. While we have extensive development resources, there’s no way we will be developing the contest ourselves. Why? Well… Fraud I’ve cheated in an online contest. Years ago, we had a regional social media contest to find the most famous man and woman in town. After I viewed the…
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Postscript: Unleash the Power of SMS Marketing on Shopify
As e-commerce continues flourishing, finding effective ways to connect with customers and drive revenue is essential for online merchants. One strategy that has proven to be highly successful for Shopify stores is short message service (SMS) marketing. Let’s explore how SMS marketing works on Shopify, its benefits, and how it can help businesses foster stronger customer relationships and boost their…
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StoryChief: Unleash Your Marketing With This Content Collaboration, Visualization, AI-Writer, And Distribution Platform
Content marketing teams face numerous challenges. Juggling multiple tools, coordinating with team members, planning content calendars, and measuring performance can be daunting. Fortunately, StoryChief is here to transform your content marketing workflow and help you overcome these challenges effortlessly. StoryChief is an easy-to-use content marketing platform that allows you to ideate, create, manage, distribute, optimize, and analyze your content, all…
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App: Why Do Companies Still Invest in 1-800 Numbers? What’s Your Vanity Number?
Commonly known as toll-free numbers… 800, 888, 877, 866, 855, 844, and 833 phone numbers are still used to a great extent here in the United States. Ironically, telephone companies no longer charge tolls for out-of-state numbers, so the toll-free moniker doesn’t fit. In 2017, with the growth of VoIP services, the Federal Communications Commission (FCC) repealed the rule that…
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How Do Sales and Marketing Departments Benefit From Call Center Analytics?
Call center analytics refers to the process of analyzing data and metrics gathered from call center operations to gain insights and make data-driven decisions. It involves collecting and analyzing various types of data, such as call volumes, call durations, wait times, customer interactions, agent performance, customer satisfaction scores, and more. These platforms allow call centers to identify areas of concern,…
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Quartile: Centralized, AI-Powered Optimization For E-commerce Cross-Channel Advertising
Ecommerce advertisers face a range of challenges in their advertising endeavors. Maximizing advertising performance across various channels is crucial for brands and agencies. Quartile has developed an award-winning platform that addresses these obstacles and empowers e-commerce advertisers to achieve optimal results. Here are the key challenges that Quartile overcomes for e-commerce advertisers: Managing Multiple Channels: Advertising across multiple channels is…
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8 Wishes That Every Executive Has About Their Sales And Marketing Programs
While the specific wishes of executives regarding their sales and marketing programs can vary depending on the industry, company, and individual goals, here are eight wishes that every executive has when it comes to their sales and marketing programs: Enhanced Brand Awareness: Executives recognize the importance of brand awareness and wish for their sales and marketing programs to increase brand…
