Douglas Karr's Articles on Martech Zone
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Martech Zone Apps
App: Word Counter, Sentence Counter, and Character Counter (Removing HTML)
If you’re reading this article in our email or feed, you will need to click through to the page to use the app. Text or HTML Clean Text Count Copy Clean Text As with many of our Martech Zone Apps, I keep finding new tools that I need when I’m working with our clients. Whether it’s ensuring titles and meta descriptions…
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Content Marketing
WordPress: Dynamically Include JavaScript or PHP Using the Post ID
One of the efforts that I’ve really been working on this year on Martech Zone is providing some simple web applications that are helpful to our visitors. There’s some basic development behind these that include both PHP and JavaScript (mostly jQuery). With WordPress, there’s not a really convenient way to write pages or posts with the specific code that you…
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Content Marketing
How to Speed Up Your WordPress Site
To a great extent, we’ve written about the impact of speed on your users’ behavior. And, of course, if there’s an impact on user behavior, there’s an impact on search engine optimization. Most people don’t realize the number of factors involved in typing in a web page and having that page load for you. Conversely, if you spend hours every…
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Email Marketing & Automation
Bulk Email Address List Verification, Validation, and Cleansing Platforms and APIs
Email marketing is a blood sport. In the last 20 years, the only thing that’s changed with email is that good email senders continue to get punished more and more by email service providers. While ISPs and ESPs could coordinate if they wanted to, they don’t. The result is that there’s an adversarial relationship between the two. Internet Service Providers…
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Artificial Intelligence
How Long Should Your Blog Posts Be For Maximum SEO Impact (For Now…)?
Writing blog posts is a great way to attract new visitors to your website, boost your search engine ranking, and establish your company as an industry thought leader. But how long should your blog posts be for maximum SEO impact? In this blog post, we’ll explore the ideal length for a blog post, the factors that affect the length of…
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Email Marketing & Automation
Mailchimp: All-In-One Site, E-Commerce, Marketing, Automation, And Email Marketing Platform
Today, Intuit Mailchimp is a formidable marketing platform and email service provider (ESP) that’s simply hard to beat. Years ago, I was running our newsletters off of Mailchimp but left the platform when my account was disabled for a spam complaint – with a list that was grown purely organically and used Mailchimp’s double opt-in. At the time, the platform…
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Content Marketing
HelloBar: Increase Conversions With Notification Bars, Modals, Alerts, Sliders, and Page Takeovers
To date, I’m fairly certain that we’ve built or redesigned over 100 sites for clients across virtually every content management system (CMS). The majority of these platforms have been around for over a decade and I’m always amazed at the website features that aren’t included by default with every platform. A case in point is the opportunity for calls-to-action (CTAs)…
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Content Marketing
Writesonic: How Marketers Are Harnessing The Power of AI Writing
As a marketer, you know how important it is to be able to write content that resonates with your audience. With the help of AI writers, you can now create content that is both engaging and informative. You may have read my previous article where I explored and was blown away by ChatGPT. It started me down a deep dive…
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Customer Data Platforms
What Is A CRM? What Are The Benefits Of Using One?
I’ve seen some great CRM implementations and some terrible ones in my career. Like any technology, ensuring that your team spends less time working in the CRM and more time providing value with your CRM is the key to a great CRM implementation. I’ve seen poorly implemented CRM systems that froze sales teams… and unused CRMs that duplicated efforts and…
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Analytics & Testing
3 Ways That Digital Experience Analytics Maximizes Your Marketing ROI
The uncertain economic outlook that we are facing: the energy crisis, high-interest rates, and macroeconomic factors that affect global markets and the supply chain, means that the budgets allocated to marketing continue without recovering, leaving the pre-pandemic figure far behind, which was by 11%. (Source: Gartner) However, the pandemic has shown that brands remain willing to invest, albeit in areas…
