Douglas Karr's Articles on Martech Zone
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11 Ways Artificial Intelligence Is Transforming Fashion E-commerce
Over the last couple of years, we’ve been working with several fashion e-commerce clients to help them digitally transform. One area that we’ve been researching and exploring is how artificial intelligence (AI) can be deployed as a tool to help them with internal automation as well as to transform customer experiences. There are simple things we’re doing today from a…
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The History of Email and Email Design
years ago, on October 29, 1971, Raymond Tomlinson was working on ARPANET (the U.S. Government’s precursor to the publicly available Internet) and invented email. It was a pretty big deal because, up until that point, messages could only be sent and read on the same computer. This separated a user and a destination by the @ symbol. The first email…
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WordPress: How To Sort Your Custom Post Type Posts Alphabetically
With the new theme (and child theme) I’ve implemented on Martech Zone, I had to rebuild and recode the custom post type I built for Acronyms. I optimized the code to insert some additional custom fields and I’m having to redesign the archive and taxonomy templates to better display the acronyms listed. In my last theme (whose developers discontinued support),…
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Play.ht: Enable Audio AI-Powered Playback Of Your Content With Realistic Voices So Visitors Can Listen
One feature that I wanted to implement for some time on Martech Zone was the ability to listen to the content rather than read it. I find that people are often multi-tasking and may have multiple windows open… working on one thing while listening to a podcast simultaneously. I found a seamless solution that incorporates a beautiful player… Play.ht. If…
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App: Google Analytics Campaign UTM Querystring Builder
Utilize this tool to build your Google Analytics Campaign URL. The form validates your URL, includes logic on whether it already has a querystring within it, and adds all of the appropriate UTM variables: utm_id, utm_campaign, utm_source, utm_medium, and optional utm_term and utm_content. What Are The Campaign (UTM) Variables Passed To Google Analytics? UTM variables are parameters you can add…
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URL Shorteners: How They Work And Why Marketers Should Use Them
URL shorteners are web services that transform long Uniform Resource Locators (URLs) into shorter, more manageable versions. They generate a unique, shortened URL that redirects the user to the original, longer URL when clicked or entered into a web browser. If you wish to do a great job with attribution and better understand your marketing efforts, utilizing campaign query strings…
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Reddiquette Tips To Ensure Your Reddit Marketing Is Effective
Reddit is a social community that’s quite different from other social media. Reddit has its own Reddiquette… its own culture, language, and etiquette that can make marketing and advertising challenging. Many businesses bypass Reddit as an advertising channel because the promotion techniques they use on other mediums fall flat with Reddit’s users. Unique differences of Reddit include: Community Focus: Reddit…
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Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click (PPC) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and his team pushed for answers, eventually the firm informed him that they were backing out of the engagement. The money he invested…
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How Much Do SaaS Companies Spend On Their Sales and Marketing Budgets As A Percent Of Revenue
You may have seen our recent post on How To Create A Marketing Budget where we break down some methodologies and average budgets for companies. Most research organizations are around 10% to 11% marketing spend depending, of course, on a number of factors. What you may not realize, though, is that software-as-a-service (SaaS) companies typically spend more. There are a…
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How to Set Up Appointment Scheduling With Your Google Workspace Account
One of the slippery slopes of running a business is periodically reviewing all of your software to ensure you’re not paying for duplicate services. Google Workspace now offers appointment scheduling so we no longer need to pay for Calendly. While we really liked Calendly, it’s just a matter of not wasting money when we can get the same functionality with…
