Douglas Karr's Articles on Martech Zone
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Advertising Technology
Improvely: Detect, Block and Deter Click Fraud
Click fraud continues to be prevalent in the pay-per-click industry. Estimates from Click Forensics and Anchor Intelligence say 17-29% of clicks on paid ads are fraudulent. These clicks from scammers and competitors are costing you money while producing no sales, signups, or revenue. What Is Click Fraud? Click fraud refers to the practice of artificially inflating the number of clicks…
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Social Media & Influencer Marketing
How Small Businesses Are Using And Benefitting From Social Media
Our small business prospects and clients often ask us about our expertise and use of social media to drive business results. I am a firm believer that businesses should have a strong social media presence, but I’d argue that it’s more about reputation management than it is driving direct business. The reality of social media is this… very few buyers…
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Marketing Tools
Snappy: An Enterprise Gifting Platform To Reward Your Customers or Employees
Meeting the expectations of your customers is the baseline in a B2C or B2B relationship. If I were to quantify meeting expectations, I’d provide a letter grade of a C+. Creating a memorable or delightful experience requires a different approach. Over the years of working with clients, I’ve always tried to think of something unique that the client never expected…
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Martech Zone Apps
App: Cost Per Action Calculator
Cost Per Action Calculator Campaign Results Direct Campaign Expenses * $ Expenses specifically for campaign. Total Actions * Number of actions (sale, lead, download, conversions) generated by the campaign. Traditional CPA $ This is the traditional Cost Per Action (Campaign Expenses / Total Actions). Platform Expenses Annual Platform Expenses * $ Annual platform licensing and support. Annual Campaigns Sent *…
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Analytics & Testing
CallRail: Attribute Your Inbound Calls To The Campaigns That Drive Them
If you’re utilizing the same phone number throughout your site, advertising campaigns, and marketing material, it’s impossible to know what effort was attributed to that phone call. Understanding what makes your phones ring (and texts ping) helps businesses focus their budgets on the marketing that works, reduces their cost per lead, and boosts your marketing return on investment ROI. Call…
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Marketing Tools
Mac OSX: How To Customize your Terminal Window With Profiles
One of the things I enjoy about OSX is the flexibility of the look and feel of the operating system. If you do any development on OSX, I’m sure you’ve opened Terminal to do some work. The default, small, black and white Terminal window can be difficult to see (or even find) if you’re running some high-resolution monitors. What you…
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Sales Enablement, Automation, and Performance
Sales Technology: Past, Present, and Future
While the overarching focus of the content on Martech Zone is MarTech-related, sales technology is often overlooked. However, having a robust MarTech stack without sales technology leaves a huge opportunity gap within an organization. It’s why we are constantly introducing and discussing sales as part of the overall strategy when it comes to an organization’s digital transformation. It’s important to…
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Content Marketing
VaultPress: Offsite WordPress Backups & Restores, Malware Scanning & Removal, and Spam Blocking
Some of our clients choose to host their WordPress instances in the cloud on their own hosting platform. DK New Media had been recently hired to help a company whose site had been hacked and malware injected throughout their core WordPress files. The site was subsequently delisted by search engines and the owner was notified via a Google Search Console…
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Email Marketing & Automation
12 Factors that Impact Your International Email Strategy
We’ve assisted clients with internationalization (I18N); it’s not fun. The nuances of encoding, translation, and localization make it a complex process. If internationalization is done wrong, it can be incredibly embarrassing… not to mention ineffective. But 70% of the world’s 2.3 billion online users aren’t native English speakers. Every $1 spent on localization has been found to have an ROI…
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Customer Data Platforms
Bitskout: Build AI-Driven Automations To Read and Record Messages, Documents, Emails, and More
Decades ago, I worked as an analyst at a newspaper where we used to have old terminals that generated reports (via dot matrix printers) that had thousands of records that required entry in another system. Because the reports were generated, the pages were structured so that we could templatize and automate the reading of the reports and the insertion of…
