Twitter is quickly becoming a major referral of traffic to my site, so I need to pay attention to these tools and how they impact readership and search engine optimization. I’m a big fan of Hootsuite.
One thing to look out for are systems that generate a toolbar with your content within an iframe below it. This was something that Digg did when they launched their Diggbar. There’s a lot of pressure for companies not to use that method. If it’s your site, you can stop it from happening!
If you’d like to disable the iframe, it’s actually quite simple. Within your html head tags, add:
This basically pops your page into the parent frame if it’s opened within an iframe.
URL Shorteners and SEO
The problem with these shorteners, as opposed to other URL shorteners, is that they don’t pass on authority to the destination page since they display it within an iframe. As a result, the theory goes that your site isn’t getting any search engine juice passed to it.
I converted all of the automated Tweets from this blog over to Twitterfeed so that I could control how the link is embedded in the Tweet or Facebook status update. Twitterfeed has significantly improved its service – even allowing some campaign data to be passed if you’re using Google Analytics. You can also prepend or post append additional info, like hashtags. Most important, you can select which shortener you’d like… I go with bit.ly since it provides great stats.
Perhaps the single greatest improvement is the ability to take one feed and push it out to multiple Twitter accounts utilizing a single login. Twitterfeed has really grown up!