Douglas Karr's Articles on Martech Zone

Total articles: 4.131 | Page 166 of 414

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Sales Enablement, Automation, and Performance

Douglas KarrJan 23, 2023

EDM Lead Network: Lead Generation for Insurance, Financial, and Home Service Professionals

Lead generation (LeadGen) strategies have significantly evolved over the past few years. While many people tout the secret to sales, the truth is that there is no one-size-fits-all solution that will allow businesses to improve their KPIs, ROI, or profits across the board. That being said, there are nonetheless several tried-and-true lead generation strategies that can help companies convert sales.…
Paid and Organic Search Marketing

Douglas KarrJan 21, 2023

BrightLocal: Why You Need to Build Citations and Collect Reviews for Local SEO

When you segment a search engine results page (SERP) for the search of a local business, it’s separated into three different types of entries… local advertisements, the map pack, and organic search results. If your business is regional to any extent, it’s critical that you prioritize being found on the map pack. Surprisingly, this has little to do with your…
Marketing Tools

Douglas KarrJan 20, 2023

ClickUp: Marketing Project Management That’s Integrated With Your Martech Stack

One of the unique things about our digital transformation firm is that we’re vendor agnostic regarding the tools and implementations we are doing for clients. One area where this comes in handy is project management. If the client utilizes a specific platform, we’ll either sign up as users or they’ll provide us access and we’ll work to ensure the project…
Content Marketing

Douglas KarrJan 19, 2023

DepositPhotos: Affordable Royalty-Free Stock Photos with Reverse Image Lookup!

A royalty is a payment made to an individual or entity for using their intellectual property (IP), such as a patent, trademark, or copyrighted work. In photography, a royalty would be paid to a photographer for using one of their photographs. For example, a photographer takes a photo of a popular landmark and licenses it to a travel website for…
Marketing Tools

Douglas KarrJan 18, 2023

How To Take A Website Screenshot With Specific Dimensions Using Google Chrome

If you’re an agency or company with a portfolio of sites or pages you wish to share online, you’ve probably gone through the pain of trying to capture uniform screenshots of each site. One of the clients we’re working with builds hosted Intranet solutions that can be internally hosted within the confines of a company. Intranets are incredibly helpful for…
Customer Data Platforms

Douglas KarrJan 18, 2023

What is Netnography? How Is It Being Used In Sales and Marketing?

You’ve all heard my thoughts on buyer personas, and the virtual ink is barely dry on that blog post, and I’ve already found a new and much better way of creating buyer personas. Netnography has emerged as a much faster, more efficient, and more accurate means of creating buyer personas. One means of this is online research companies utilizing location-based…
Marketing Tools

Douglas KarrJan 17, 2023

Fathom: Transcribe, Summarize, and Highlight Key Notes And Action Items From Your Zoom Meetings

Despite DK New Media being a Google Workspace client, not all of our clients want us to utilize Google Meet for our meetings. As a result, like most of our industry, we’ve turned to Zoom to be our tool of choice for meetings, recorded interviews, webinars, or even podcast recordings. Zoom has a robust third-party application program that extends the…
Martech Zone Apps

Douglas KarrJan 16, 2023

App: Check Your Sending IP Address To See If You’re Blacklisted For Email On Major DNSBL Servers

If you’re concerned that your email is not getting to your subscriber’s inbox, there’s a chance that the IP address you’re sending from has been blacklisted. You can enter the IP Address that you’re sending your email from, or you can enter the domain or subdomain you’re sending from and this form will resolve it. IP Address: Check IP What’s…
Content Marketing

Douglas KarrJan 13, 2023

WordPress: Find and Replace All Permalinks In Your Database using Regular Expressions (Example: /YYYY/MM/DD)

With any site that spans over a decade, it’s not uncommon that there are many changes made to the permalink structure. In the early days of WordPress, it wasn’t uncommon for the permalink structure for a blog post to be set to a path that included the year, month, day, and the slug of the post: /%year%/%monthnum%/%day%/%postname%/ Aside from having…
Public Relations

Douglas KarrJan 13, 2023

Prowly: An Easy and Affordable PR and Media Relations Platform (PRM) For Any Size Team

Suppose you’re a business with a public relations (PR) team, a freelance public relations professional, or a public relations firm. In that case, finding a comprehensive Public Relations Management (PRM) platform is an absolute must. What is a PRM Platform? A PRM platform enables a public relations professional to do all of the tasks associated with their job with the…

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