Douglas Karr's Articles on Martech Zone
- Marketing Tools
Airgram: Improve Your Meeting Productivity By Automating Your Marketing and Client Meeting Notes
With Elon Musk’s purchase of Twitter, he’s been forced to take some drastic actions to cut costs, increase employee productivity, and protect the future of the platform. It should come as no surprise that a leaked internal memo from Musk on increasing productivity has a huge focus on meetings. To paraphrase, his six keys to insane productivity are: Avoid large…
- Social Media & Influencer Marketing
Promo: An Online Video Editor With Over 3,000 Customizable And Engaging Templates for Social Media Videos and Ads
Promo Online Video Ad Editor
- Paid and Organic Search Marketing
10 Steps To Negotiating a Pay Raise… Even in a Tight Job Market
Marketing roles—and many white-collar jobs—are experiencing slowdowns in hiring and even reductions in force. While the demand for roles may be declining, your value as a professional doesn’t have to. In fact, during periods of uncertainty or constraint, companies are looking harder than ever at who their key contributors are. That makes now a critical moment to advocate for your…
- Social Media & Influencer Marketing
5 Social Networking Steps for Sales Professionals
Met with a client today who understood the basics of Twitter, Facebook, LinkedIn, etc., and I wanted to provide them some feedback on beginning to utilize social media effectively. The client was a sales professional and wanted to begin taking advantage of the medium but wasn’t quite sure how he could balance his job requirements while ramping up a social…
- Advertising Technology
Marketing Takeaways for the Convergence of Television and Internet
The convergence of television and the internet represents one of the most significant shifts in media consumption behavior and content distribution strategies in recent years. The television industry is undergoing a radical evolution, with a surge in new technologies and services that cater to the modern viewer’s demand for flexibility, choice, and convenience. These innovations have introduced a suite of…
- Content Marketing
Chekkit: Centralize Your Review Management, Website Chat, Text Messages, And Even Collect Payments In This All-In-One Inbox
If you start to add up the channels and strategies that your local business must use to manage its reputation, respond to leads, communicate with customers, and accept payments… you typically need to deploy multiple platforms or apps to manage it all. Reviews – the lifeblood of a local business is its visibility in local search map packs… and soliciting…
- Artificial Intelligence
What’s the Difference Between AI and Machine Learning?
Terms like Artificial Intelligence (AI) and Machine Learning (ML) are no longer reserved for data scientists or Silicon Valley insiders. They’ve entered boardrooms, marketing strategies, customer service workflows, and sales dashboards. But while these technologies are often mentioned in the same breath, they are not the same. Understanding the distinction between AI and ML—and how each can be applied—can help…
- Content Marketing
Switcher Studio: Turn Your Apple Devices Into Cameras For Your Multi-Camera Livestreaming Events
If you’ve ever visited a company with an amazing live stream, you may have looked up the hardware and been absolutely startled at the expense and expertise needed to fully configure a multi-camera setup. I always had wanted to do this when I had a downtown studio, but the cost was far too prohibitive. The server and associated IP cameras…
- Content Marketing
How to Set Up 3-Point Lighting for Your Live Videos
We’ve been doing some Facebook Live videos for our client utilizing Switcher Studio and absolutely loving the multi-video streaming platform. One area that I wanted to improve on was our lighting, though. I’m a bit of a video newbie when it comes to these strategies, so I’ll continue to update these notes based on feedback and testing. I’m learning a…
- E-commerce and Retail
Stamped: Automate Collection Of Your Online Store’s Product Reviews and Build A Loyalty Program To Grow Sales
Trust is the single biggest obstacle to overcome when it comes to acquiring a new customer on your e-commerce site. If a new online shopper isn’t familiar with your brand, the first thing they do is check the ratings and reviews of the products of interest. Product reviews are vastly underestimated in their ability to sway a potential buyer into…
