Douglas Karr's Articles on Martech Zone
-    Mailsuite: Track Email and Gmail Opens, Boost Campaign Impact, and Stay in ControlStruggling with email visibility? Whether you're waiting on a critical response, launching sales outreach, or managing sensitive contracts, not knowing if your email was opened can delay decisions and disrupt your workflow. For professionals who rely on email as a… 
-    Securify: How to Lock Down Your Shopify Store With Country and IP BlockingWhen you launch a Shopify store, it’s wide open to the world—literally. Anyone, anywhere, using any device or network, can access your site. While that openness is great for global commerce, it also exposes your store to unnecessary risks: fake… 
-    10 Companies Driving IoT, Data-Driven, Marketing InnovationThe Internet of Things refers to networks of physical objects—devices, sensors, machines, vehicles, and even store fixtures—that are embedded with software and connectivity, enabling them to collect and exchange data. These objects aren’t simply transmitting technical status reports; they’re observing… 
-      MonsterConnect: Pay Your Sales Team to Close, Not DialAsk any B2B sales professional what slows their momentum, and they’ll point to the same three frustrations: not enough time to prospect, low connection rates with decision-makers, and unpredictable call outcomes. Traditional cold calling consumes hours with few qualified conversations—and… 
-    Cold Calling: 10 Steps To Master One of the Most Feared Sales TacticsCold calling works, but for many sales professionals, it remains one of the most uncomfortable parts of the job. Picking up the phone to reach someone who’s not expecting your call can feel intimidating or even intrusive. But it doesn’t… 
-    How the Automotive Standards Council Built an Industry‑Wide GA4 Specification and Why Every Retail Vertical Should Do the SameWhen Google sunset Universal Analytics in July 2023, automotive retailers were left with a mess of incompatible data streams. Each vendor tracked engagement differently. A form_submit event might mean one thing on a website platform and something completely different on… 
 
 








