Douglas Karr's Articles on Martech Zone
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Why Six Words Can Change Everything
Years ago, I read a post from G.L. Hoffman, an entrepreneur in the talent acquisition space, who challenged readers to write their résumé in just six words. It sounded almost like a gimmick at first—an impossible constraint for anyone with…
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Hardware Data Transfer Speeds Every Marketer Should Understand
Marketing teams deal with more data than ever before. From 4K and 8K video to photography, analytics exports, and media backups, the efficiency of creative workflows depends on how quickly data can move between devices. Whether you’re a content producer,…
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How Retailers Can Navigate the 2025 Holiday Shopping Season
As the 2025 holiday shopping season approaches, retailers face a landscape marked by modest expectations, shifting consumer behavior, and mixed economic signals. Bain & Company forecasts a below-average 4.0 percent growth in US retail sales, suggesting a season of tempered…
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Conversational Business Intelligence: The New Era of Measurement Analysis
For years, marketers and business analysts have struggled with a frustrating gap in data analysis: they have more data than ever, but less clarity. The problem doesn’t come from the data itself; it comes from the interface between the user…
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The New Rules of Sales Conversations: Winning Over Today’s Informed Buyer
The sales profession is in the midst of one of its most profound transformations in decades. Traditional sales methods—built around cold calls, memorized pitches, and rigid discovery scripts—are struggling to keep up with how modern buyers think and behave. The…
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Mermaid: Automate Visualization of Workflows, Funnels, Systems and Journeys
Clarity and speed are everything. Whether you’re managing complex systems, building software pipelines, or mapping out marketing automation workflows, visual documentation plays a critical role. However, traditional diagramming tools often slow teams down because they require manual design work. This…


