Douglas Karr's Articles on Martech Zone
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Mailsuite: Track Email and Gmail Opens, Boost Campaign Impact, and Stay in Control
Struggling with email visibility? Whether you're waiting on a critical response, launching sales outreach, or managing sensitive contracts, not knowing if your email was opened can delay decisions and disrupt your workflow. For professionals who rely on email as a…
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Securify: How to Lock Down Your Shopify Store With Country and IP Blocking
When you launch a Shopify store, it’s wide open to the world—literally. Anyone, anywhere, using any device or network, can access your site. While that openness is great for global commerce, it also exposes your store to unnecessary risks: fake…
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Centripe: Capture, Nurture, and Close More Leads for Your Agency With AI
Growing agencies often face an uphill battle as they scale—siloed data, bloated tool stacks, unresponsive leads, and rising operational costs. Sales, marketing, and customer success teams often struggle with switching between apps, manually updating CRMs , or keeping up with…
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10 Companies Driving IoT, Data-Driven, Marketing Innovation
The Internet of Things refers to networks of physical objects—devices, sensors, machines, vehicles, and even store fixtures—that are embedded with software and connectivity, enabling them to collect and exchange data. These objects aren’t simply transmitting technical status reports; they’re observing…
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What is SEO? Search Engine Optimization In 2025
One area of expertise that I've focused my marketing on over the last two decades is search engine optimization ( SEO ). In recent years, I've avoided classifying myself as an SEO consultant, though, because it has some negative connotations…
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MonsterConnect: Pay Your Sales Team to Close, Not Dial
Ask any B2B sales professional what slows their momentum, and they’ll point to the same three frustrations: not enough time to prospect, low connection rates with decision-makers, and unpredictable call outcomes. Traditional cold calling consumes hours with few qualified conversations—and…
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Google Ads Rotating Ads: A Strategic Guide for Creative Testing and Optimization
Google Ads gives marketers powerful control over how ads are served within an ad group. Yet, many campaigns underperform simply because advertisers fail to align their rotation settings with their campaign objectives. Google Ads still offers two key rotation modes:…
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Establishing Authority: Why Today’s Pay-To-Play World Demands a Bold and Strategic Approach to Recognition
Organic is no longer the path to authority. Algorithms don’t surface who’s most knowledgeable — they surface what converts clicks into ad revenue. This week, I had an eye-opening conversation with a brilliant young marketer — the kind of person…
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Cold Calling: 10 Steps To Master One of the Most Feared Sales Tactics
Cold calling works, but for many sales professionals, it remains one of the most uncomfortable parts of the job. Picking up the phone to reach someone who’s not expecting your call can feel intimidating or even intrusive. But it doesn’t…
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How the Automotive Standards Council Built an Industry‑Wide GA4 Specification and Why Every Retail Vertical Should Do the Same
When Google sunset Universal Analytics in July 2023, automotive retailers were left with a mess of incompatible data streams. Each vendor tracked engagement differently. A form_submit event might mean one thing on a website platform and something completely different on…
