Douglas Karr's Articles on Martech Zone
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Doing Business in Another Country: Preparing With Respect and Awareness
When I first began working in Paris, I learned two lessons almost immediately. The first was about attire. In the U.S. tech world, I was used to walking into meetings in jeans and a blazer. But in Paris, business attire meant suits—no exceptions. My casual look stood out the moment I walked through the door. While our clients may not…
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Repuso: Collect, Manage, And Publish Your Customer Reviews & Testimonial Widgets
We assist several local businesses, including a multi-location addiction and recovery chain, a dentist chain, and a couple of home services businesses. When we onboarded these clients, I was honestly shocked, at the number of local companies that do not have the means to solicit, collect, manage, respond to, and publish their customer testimonials and reviews. I will state this…
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Cloudwords: Cut Translation Time and Boost Your Brand’s Global Reach with Seamless Localization
Reaching global audiences is no longer optional—it’s essential. Yet for many enterprises, expanding internationally presents a significant challenge: localization. Manual translation processes bog down marketing teams with copy-paste tasks, review bottlenecks, and inconsistent content delivery. These challenges cost more than just time—they cost opportunities for global growth. Cloudwords Cloudwords eliminates these barriers with an intelligent, centralized localization automation platform designed…
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Evocalize: Collaborative Marketing Technology for Local and National-to-Local Marketers
When it comes to digital marketing, local marketers have historically struggled to keep up. Even those who do experiment with social media, search, and digital advertising often fail to attain the same success that national marketers achieve. That’s because local marketers typically lack crucial ingredients — such as marketing expertise, data, time, or resources — for maximizing a positive return on…
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What Is Zero-Party, First-Party, Second-Party, and Third-Party Data
There’s a healthy debate online between the needs of companies to improve their targeting with data and the rights of consumers to protect their personal data. My humble opinion is that companies have abused data for so many years that we’re seeing a justified backlash across the industry. While good brands have been highly responsible, bad brands have tainted the…
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Writer: Develop, Publish, and Apply Your Brand’s Voice And Style Guide With This AI Writing Assistant
Just as a company implements a branding guide to ensure consistency across the organization, it’s also critical to develop a voice and style for your organization to be consistent in its messaging. Your brand’s voice is vital to communicate your differentiation effectively and to speak directly to and emotionally connect with your audience. What Is A Voice And Style Guide?…
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Privy: Grow Your Online Store Sales With This Complete E-commerce Marketing Platform
Having a well-optimized and automated marketing platform is a critical element of every e-commerce site. There are 6 essential actions that any e-commerce marketing strategy must deploy with respect to messaging: Grow Your List – Adding a welcome discount, spin-to-wins, fly-outs, and exit-intent campaigns to grow your lists and provide a compelling offer are critical to growing your contacts.Campaigns –…
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Lucidchart: Collaborate And Visualize Your Wireframes, Gantt Charts, Sales Processes, Marketing Automations, and Customer Journeys
Visualization is a must when it comes to detailing a complex process. Whether it’s a project with a Gantt chart to provide an overview of each stage of a technology deployment, marketing automations that drip personalized communications to a prospect or customer, a sales process to visualize standard interactions in the sales process, or even just a diagram to visualize…
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How To Keep Your Copyright Date Updated Programmatically On Your Website or Online Store
We’ve been hard at work developing a Shopify integration for a client that’s quite robust and complex… more to come on that when we publish it. With all the development we’re doing, I was embarrassed when I was testing their site to see the copyright notice in the footer was out of date… showing last year instead of this year.…
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CometChat: A Text, Group Text, Voice, and Video Chat API and SDKs
Whether you’re building a web application, Android app, or iOS app, enhancing your platform with the ability for your customers to chat with your internal team is an incredible way to improve customer experience and deepen engagement with your organization. CometChat enables developers to build a reliable and full-featured chat experience into any mobile or web app. Features include 1-to-1…
