Douglas Karr's Articles on Martech Zone
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Queue-it: Add A Virtual Waiting Room To Your Website To Manage High Traffic Surges
We can’t take orders… site is down because it’s getting crushed with traffic. These is never the words you want to hear if you’ve ever been part of a product launch, an online sale, or selling tickets to an event… the inability to scale your infrastructure as fast as demand hits your site is a disaster for several reasons: Visitor…
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ReferralCandy: A Complete E-commerce Referral Platform You Can Launch In Minutes
For the last few weeks, we’ve been sharing our successful launch of our client’s site where you can buy dresses online. One strategy we wanted to deploy was building out a referral program for customers, affiliate marketers, and influencers. Some of our needs: We wanted to have it work with Shopify so that we could include a discount for the…
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7 Steps to Optimize Your Online Marketing Conversion Funnel
Creating a high-converting marketing funnel is one of the most strategic and sustainable ways to grow a business online. Whether you’re a startup launching your first product or a mature business scaling sales operations, a well-designed funnel moves prospects from unaware to paying (and repeating) customers with deliberate steps that build trust, address objections, and increase value along the way.…
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What Roles Are Needed in Today’s Digital Marketing Department?
For some of my clients, I manage all of the talent necessary for their digital marketing efforts. For others, they have a small staff and we augment the skills necessary. For others, they have an incredibly robust team internally and are just needing overall guidance and an external perspective to help them stay innovative and identify gaps. When I first…
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How To Set Up Email Authentication with Microsoft Office (SPF, DKIM, DMARC)
We’re seeing more and more deliverability issues with clients these days and too many companies don’t have basic email authentication set up with their office email and email marketing service providers. The most recent was an e-commerce company we’re working with that sends their support messages out of Microsoft Exchange Server. This is important because the client’s customer support emails…
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How To Make An Animated GIF For Your Next Email Marketing Campaign Using Photoshop
We built an online dress store for a dress manufacturer that we branded and built from the ground up to bring a direct-to-consumer (D2C) offering to the marketplace. Their leadership is always working with us on collaborative ideas for the next campaign or strategy that we’re executing. As part of their implementation, we deployed Klaviyo for Shopify Plus. Klaviyo is…
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10 Modern Technologies That Are Transforming Digital Marketing
The infographic below utilizes the term disruption but sometimes the word disruption has a negative connotation. I don’t believe digital marketing today is being disrupted by any modern technology, I believe it’s being transformed by it. Marketers who adapt and adopt newer technologies are able to personalize, engage, and connect with their prospects and customers in much more meaningful ways.…
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Coggle: Unleashing Creative and Organizational Potential With Mind Mapping
Mind mapping is a visual thinking tool that draws upon the intrinsic workings of the human brain, facilitating the organization, generation, and connection of ideas in a highly intuitive and engaging manner. It is a graphical way to represent concepts and their relationships to each other and to a central idea. At its core, mind mapping is about harnessing creativity,…
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How To Combine Posts and Custom Post Types In WordPress Queries and RSS Feed
One of the most amazing features of WordPress is the ability to build Custom Post Types. This flexibility is fantastic… as custom post types can be utilized for a business to organize other types of posts like events, locations, FAQs, portfolio items easily. You can build custom taxonomies, additional metadata fields, and even custom templates to display them. On our…
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How To Enable Automatic Google Analytics UTM Tracking in Salesforce Marketing Cloud
Marketing Cloud’s integration with Google Analytics 4 (GA4) is a powerful tool that enables you to track and analyze customer journey activities. Marketing Cloud automatically appends tracking data to every link in your emails, SMS messages, and journeys. This comprehensive overview will guide you through the integration, data sampling limitations, configuring web tracking, and the benefits of automatic tracking data.…
