Douglas Karr's Articles on Martech Zone
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How B2B SEO Is Evolving in 2025: Trends and Expert Recommendations
SEO is something that never stands still. What was a hit a couple of years ago may not work at all today. If you don’t keep up with everything that’s happening, your search rankings can plummet in a matter of…
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Top Healthcare Data Platform Development Companies in 2025
In the rapidly evolving landscape of health‑care technology, an effective data platform isn’t just a nice‑to‑have—it has become foundational. Providers, payers, life sciences firms, and government bodies alike are confronted with fragmented data, legacy silos, and the urgent need to…
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How to Write an Acceptance Agreement
In our world of integrated marketing systems, coded platforms, and database-driven sales delivery environments, the foundation of a successful project is not just strategy and execution—it’s the structure of the working relationship itself. Acceptance agreements are one of the most…
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Two Decades Online: The Evolution of Digital Behavior and the AI Decade to Come
From 2005 to 2025, the digital landscape in North America has grown and matured in ways that go far beyond simple increases in usage. In 2005, the internet was still a significant growth area; by 2015, digital channels had become…
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Top Healthcare Analytics Companies Transforming Data into Insight
In an era where healthcare organizations must do more with less, analytics has become a strategic enabler of clinical quality, operational efficiency, cost control, and patient engagement. Amid fragmented data ecosystems, shifting payment models, and rising regulatory demands, many health…
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The Four Horsemen of the Startup Apocalypse
Every startup begins with the same intoxicating combination of caffeine, optimism, and delusion. There’s the dream of world-changing technology, the fantasy of an IPO, and a Slack channel full of people saying things like we’re disrupting the disruptors. And for…
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How to Sign PDFs Online: A Step-by-Step Guide
Digitally signing PDFs has become essential for professionals across industries, saving time and ensuring security while maintaining ease of use. Whether you are approving sales contracts, loan documents, or HR forms, the ability to sign PDF documents electronically eliminates the…
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5 Best Payment Orchestration Platforms for Businesses in 2025
In today’s fast-moving e-commerce and digital-first world, an effective payment orchestration platform (POP) is no longer a nice to have but a strategic necessity. Businesses operating at scale in the U.S. market must manage multiple payment service providers (PSPs), acquirers, gateways, alternative…
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Traffic Is Relative: Why More Blog Visitors Don’t Always Mean More Sales
In digital marketing, traffic has become the universal metric of success. Agencies tout impressive analytics dashboards, marketers chase bigger numbers, and clients beam when their monthly visitors spike. But here’s the uncomfortable truth: not all traffic matters. A dealership, restaurant,…
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Should Your Website Say “Keep Out”?
Marketers spend enormous effort trying to make websites appealing to everyone. They simplify their copy, broaden their messaging, and soften their visuals to cast the widest possible net. But the truth is, the most effective websites don’t try to be…