Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Voiceover Science (AI and Human Voice-Over Tips)

    Voice Overs: The Neuroscience and Nuance Behind Human and AI Narration

    The rise of AI-generated voiceovers is rapidly transforming the way businesses create audio content for marketing, training, customer service, and multimedia purposes. Tools have democratized access to professional-quality voice-overs, offering natural-sounding results in dozens of languages, tones, and styles. No longer do you need a recording studio, a casting session, or a hefty budget to get started. But here’s the…

  • Machine Translation Challenges

    Machine Translation in 2025: Powerful, Impressive But Still Not Always Enough

    A decade ago, machine translation was, at best, a novelty. Website plugins proudly offered instant translation, but the results were often laughable. A simple test—translating a paragraph from English to another language and back again—highlighted just how much meaning, tone, and structure got lost in transit. The words came back rearranged, hollow, or downright confusing. That was because translation engines…

  • Surveys: Ways To Use Customer Feedback To Transform Business with Actionable Insights

    Survey Strategies: 5 Ways Customer Feedback Transforms Into Actionable Insights

    Surveys have long been a staple of market research. Still, today they’re more than just a checkbox on a strategic to-do list—they’re one of the most powerful tools marketers, product teams, and customer experience leaders can use to gather real-time intelligence and drive informed decisions. As businesses increasingly rely on data to tailor their messaging, optimize offerings, and personalize customer…

  • Oxygen High Performance WordPress Editor and Page Builder

    Oxygen: The WordPress Visual Builder That Designers and Developers Actually Love

    If you’ve ever wrestled with bloated code, sluggish page builders, or design tools that limit your vision, you’re not alone. For too long, WordPress professionals have been forced to choose between speed and creative freedom. But that’s changing fast. A new generation of creators is demanding more—and getting it. Oxygen Meet Oxygen, the performance-obsessed visual builder that’s taking WordPress by…

  • How to find your Google Review Link (URL)

    App: How To Find Your Company’s Direct Google Review Link

    You can find your review link in your Google Business Profile settings, but it’s not immediately obvious. The direct review link is https://search.google.com/local/writereview?placeid= with your Place ID appended. As I was helping a colleague create their direct review link, I decided to build a nice app for Martech Zone to help you find it: Online reviews have become a powerful…

  • Web Designer versus Web Developer

    Web Design vs. Web Development: Understanding the Differences and the People Behind Them

    The terms web design and web development are often used interchangeably. While they work hand in hand to bring websites to life, they represent distinct disciplines, skill sets, and ways of thinking. Understanding the nuances between the two not only helps businesses hire the right talent but also empowers aspiring professionals to find their best fit in the world of…

  • Bird: Email API, Voice API, Numbers API, SMS API, WhatsApp API

    Bird: Reach, Grow, Manage, and Automate Your Integrations in One Intelligent Stack

    Managing a stack of disconnected tools isn’t just inconvenient—it’s a liability. Marketing teams struggle with campaign consistency. Support departments drown in tickets. Developers juggle APIs like spinning plates. Each department turns to yet another app, adding to the chaos. What if all of those business-critical functions could be unified—not just visually, but operationally and programmatically? Bird Bird brings together communication,…

  • Seasonal or Quarterly Marketing and Sales Platform Checklist

    Seasonal Marketing and Sales Program Maintenance Schedule

    Every business, regardless of industry or audience, operates within an annual rhythm defined by customer behavior, internal resources, and budget availability. Yet many treat marketing and sales strategy as a linear function rather than a cyclical process that demands deliberate, seasonal recalibration. Just as equipment needs preventative maintenance to avoid breakdowns in the future, so does your marketing and sales…

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