Douglas Karr's Articles on Martech Zone
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Build an Answer Library: Transform Curiosity into Reach, Trust, and Revenue
Across every social platform, including LinkedIn , Reddit , YouTube , and Facebook , the content that stops me mid-scroll isn’t branding or storytelling. It’s answers . Direct, confident, and genuinely helpful responses to questions real people are asking in…
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Understanding WordPress Autoupdates and How to Host Your Own or Disable Them
WordPress has evolved into an incredibly self-sustaining ecosystem, and one of its most important modern features is automatic updates . These updates can keep your site secure and current without requiring manual intervention. Still, they also introduce risks for developers…
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The Software Industry at 25: Smarter, Faster, and More Fragile Than Ever
Yesterday’s AWS outage, which slowed or stopped nearly a third of the internet for hours, was a reminder of a truth we don’t like to admit: the modern software industry isn’t built on resilience. It’s built on trust... trust that…
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JobCopilot: Get 10X More Interviews With AI-Powered Job Applications
Across marketing, PR , social media, and sales, thousands of professionals are facing a sobering reality: fewer openings, more competition, and an overwhelming number of application platforms to manage. The rise of AI and automation has played a dramatic role…
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Trackdesk: Scale Beyond Sales With Smarter Affiliate Growth
Most marketing executives face the same problem: scaling revenue faster than they can scale people. Traditional sales teams are powerful relationship builders, but they’re expensive, hard to multiply, and often limited by territory or workload. In the SaaS world, this…
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Facetune: Transform Your LinkedIn & Social Media Profile Photos and Selfies
Your first impression often happens before you say a word. Whether you’re building a personal brand on LinkedIn, representing your company on social media, or presenting yourself in virtual meetings, a professional-quality photo has become a digital handshake. Yet most…
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How to Avoid Being Held Hostage by Your Developer
This weekend, I spoke with a local artist who’s been helping her boss manage two web applications. What began as a simple venting session about unresponsive developers quickly turned into a cautionary tale that too many small businesses have lived…
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What Are The Top Cities To Launch A Startup? And Why It’s Not Indy
When launching a startup, picking a geographic base is more than just choosing your city; it’s choosing your ecosystem. Even though remote work has loosened some ties, five core dimensions remain deeply influenced by location. Talent Acquisition : A city…
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The Slingshot Strategy: Why Startups Must Spend to Grow
Investors understand that early-stage funding isn’t about immediate profitability ; it’s about momentum. They expect burn rates. They measure success in traction, not margin. The smartest investors see each funding round as part of a slingshot effect: you pull back…
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4 Key Strategies for Mobile Marketing: Thriving in a Mobile-First World
Mobile devices are now the dominant touchpoint for how people search, shop, communicate, and consume content. For businesses across every industry, this reality demands more than simple optimization; it requires a mobile-first mindset. Yet most marketing teams still develop their…