Douglas Karr's Articles on Martech Zone
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Mobile Marketing, Messaging, and Apps
Top 10 App Store Optimization Tools To Improve Your App Ranking On Popular App Platforms
With over 2.87 millions applications available on Android Play Store and over 1.96 million applications available on iOS App Store, we wouldn’t be exaggerating if we said that the app market is increasingly becoming cluttered. Logically, your app is not competing with another app from your competitor in the same niche but with apps from across market segments and niches. If you…
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Customer Data Platforms
Scratchpad Command: The Fastest Way to Access and Update Salesforce From Any Web App
Account executives in nearly all sales organizations are inundated with too many sales tools that are decentralized from their CRM. This forces salespeople into a time-consuming and exhausting workflow of navigating back and forth between tools, managing dozens of browser tabs, monotonous clicking, and tedious copying and pasting, all while simultaneously trying to update Salesforce. As a result, there is…
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Marketing Tools
CodePen: Built, Test, Share and Discover HTML, CSS, and JavaScript
One challenge with a content management system is testing and producing scripted tools. While that’s not a requirement for most publishers, as a technology publication, I like sharing working scripts occasionally to help others. I’ve shared how to use JavaScript to check password strength and how to check email address syntax with Regular Expressions (Regex), and most recently added this…
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Advertising Technology
How Does Advertising Work? What Makes People Buy?
While researching the topic of advertising, I happened upon an infographic on How Advertising Makes Us Buy. The infographic below opens with the notion that companies are rich and have piles of money and they use it to manipulate their poor audience. I think that’s a rather disturbing, unfortunate, and unlikely notion. The first notion that only rich companies advertise…
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Customer Data Platforms
Loop & Tie: B2B Outreach Gifting Is Now A Salesforce App In The AppExchange Marketplace
A lesson that I continue to teach people in B2B marketing is that buying is still personal, even when working with large organizations. Decision-makers are concerned with their careers, their stress levels, their work volume, and even their day-to-day enjoyment of their job. As a B2B service or product provider, the experience of working with your organization will often outweigh…
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Content Marketing
What Is A 404 Error Page? Why Are They So Important?
When you make a request for an address in a browser, a series of events happen in a matter of microseconds: You type an address with http or https and hit enter.The http stands for hypertext transfer protocol and is routed to a domain name server. Https is a secure connection where the host and browser do a handshake and…
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Advertising Technology
TikTok For Business: Reach Relevant Consumers In This Short-Form Video Network
TikTok is the leading destination for short-form mobile video, providing content that is exciting, spontaneous, and genuine. There’s little doubt as to its growth: TikTok Statistics TikTok has 689 million monthly active users worldwide. The TikTok app has been downloaded over 2 billion times on the App Store and Google Play. TikTok ranked as the top most-downloaded app in Apple’s iOS…
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Customer Data Platforms
UpLead: Build An Accurate B2B Prospect List To Power Campaigns and Close Sales
There are many marketing professionals out there that are vehemently against buying lists for prospecting. And there are, of course, very good reasons why: Permission – these prospects have not opted into solicitations from you so you risk your reputation by spamming them. Sending an unsolicited email doesn’t violate CAN-SPAM regulations in the United States as long as you have…
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Customer Data Platforms
Referral Factory: Launch and Run Your Own Referral Marketing Program
Any business with limited advertising and marketing budgets will tell you that referrals are their most lucrative channel for acquiring new customers. I love referrals because the businesses that I’ve worked understand my strengths and can recognize with their colleagues need assistance that I can provide. Not to mention that the person referring me is already trusted and their recommendation…
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Content Marketing
Social Web Suite: A Social Media Management Platform Built for WordPress Publishers
If your company is publishing and not utilizing social media effectively to promote the content, you’re truly missing out on quite a bit of traffic. And… for better results, each post could really use some optimization based on the platform you’re utilizing. Currently, there are just a few options for automated publishing from your WordPress site: The majority of social…
