Marketing Infographics, Search Marketing,

Google versus Facebook on Privacy

As Facebook and Google become ingrained into virtually every action we make on the web, the lines of privacy and security are becoming more blurred and dependent upon these vendors. I’m not thrilled with either Google or Facebook in these areas of concern. While both appear to be doing a great job at securing our information from evildoers, I’m concerned that they are becoming evil themselves.

By controlling both the advertising and the content side of the business – and marrying the two together – they have unprecedented insight into our lives. That makes the two a premier target for hackers and identity thieves. The ability to block how they extract this data is available through a complex series of permissions and settings; however, those limitations don’t just impact advertising… they impact the user experience as well. So… many of us don’t bother!

In traditional media, this was always a line that was never crossed. Advertisers were never supposed to impact news or vice versa. In the wild west we find ourselves in, the tables have turned and these Goliaths control both the content and the advertising.Veracode has provided this Infographic on how the two compare when it comes to security and privacy:

IMO, as consumers begin to understand just how this data is leveraged (and sometimes abused), they’ll be pushing back and more and more legislation, regulations and even lawsuits will begin to arise!

Veracode Application Security delivers an automated, cloud based vulnerability detection platform that identifies security flaws in application code. There’s nothing to install or configure which means you can start testing and flaw remediation today.

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