Douglas Karr's Articles on Martech Zone

Total articles: 4.042 | Page 21 of 405

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

Douglas KarrJul 26, 2025

What Metrics to Measure Your Content Marketing Effectiveness With

Content marketing metrics are the quantitative measures that tell you how your content is performing. They help you prove the value of your content efforts – but only if you focus on the right metrics. It’s easy to get distracted…
Douglas KarrJul 26, 2025

BoldSign: Powerfully Simple eSignatures for Modern Teams

When your business relies on getting documents signed quickly, securely, and with minimal friction, legacy eSignature solutions can hinder progress with clunky interfaces, limited functionality, or hidden costs. Whether you're closing deals, onboarding clients, or managing compliance, your eSignature platform…
Douglas KarrJul 25, 2025

ConversionWax: Drive Conversions With Personalized Content That Adapts to Location in Real Time

Standing out means more than just offering great products; it means delivering the right content to the right person at the right time. Yet many brands still rely on static messaging, wasting the opportunity to connect with site visitors in a relevant,…
Douglas KarrJul 25, 2025

Improvado: Unify 500+ Data Sources and Maximize Your ROAS with Automated Marketing Reporting

Making sense of fragmented data across dozens of platforms is one of the most frustrating challenges for marketing teams today. Reports are inconsistent, dashboards are bloated with vanity metrics, and strategic decisions are often delayed due to siloed insights. Teams…
Douglas KarrJul 25, 2025

Avoiding Marketing Automation Pitfalls: Preparing for AI-Driven Model Connection Platforms

Marketing automation is undergoing a seismic shift. What once relied on static workflows and rule-based triggers is now being reimagined through the lens of AI —specifically, with agentic AI , predictive modeling, and generative content engines ( GenAI ) becoming…
Douglas KarrJul 24, 2025

Why Accessibility Training is Crucial for Businesses to Meet Legal and Ethical Standards

In today’s increasingly digital world, accessibility is no longer just a compliance issue but a fundamental part of how businesses engage with their customers and clients. Whether you're running a website, providing online services, or offering products, it’s important to…
Douglas KarrJul 24, 2025

Top 7 AI Automation Testing Tools in 2025

Software testing isn’t what it used to be. With the explosion of complex web applications and continuous delivery cycles, traditional testing methods are buckling under pressure. Manual testing struggles to keep pace with fast-changing codebases, and QA teams often face…
Douglas KarrJul 24, 2025

Top 10 Magento Extension Development Companies in 2025

Magento, now rebranded as Adobe Commerce for enterprise deployments, remains one of the most flexible and powerful e-commerce platforms available today. Its adaptability is primarily due to its modular architecture, where self-contained units of code, called extensions or modules, can…
Douglas KarrJul 24, 2025

Originality.ai: Ensure Human-Quality Content with Unmatched AI Detection

Trust is everything. Whether you're an agency producing search-optimized articles, a publisher safeguarding editorial integrity, or a business defending your brand’s voice, the threat of undetected AI -generated or plagiarized content poses a real risk. While generative AI ( GenAI…
Douglas KarrJul 24, 2025

ActiveTrail: Turn Data into Revenue with Intelligent, Multichannel Marketing Automation

Marketing teams today are challenged to connect with customers across more channels than ever before: email, mobile, social, and e-commerce. But keeping those touchpoints synchronized, timely, and personalized can quickly become overwhelming without the right automation tools. That’s where ActiveTrail…

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