Douglas Karr's Articles on Martech Zone
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Advertising Technology
A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI
While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. [youtube https://youtu.be/h9PeMTVwSzc ] Regardless of your…
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Content Marketing
Best Practices for Email Outreach to Influencers
Since we’re pitched by public relations professionals on a daily basis, we get to see the best and worst of email outreach pitches. We’ve shared before how to write an effective pitch and this infographic is a great follow-up that encompasses the greater progress. The fact is that companies need to build awareness and authority for their brand online. Writing…
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E-commerce and Retail
The Benefits of Testing Coupons and Discounts
Do you pay a premium to acquire new leads, or offer a discount to attract them? Some companies won’t touch coupons and discounts because they fear devaluing their brand. Other companies have become dependent upon them, dangerously reducing their profitability. There’s little doubt whether or not they work, though. 59% of digital marketers said discounts and bundles are effective for…
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Analytics & Testing
5 Data Disconnects and Bad Marketing Assumptions
We recently ran a user experience test of our site, and the results were split. The audience loved our content but were irritated by our advertising – especially where it was sliding in or popping up. While the testing validated the layout of our site, ease of navigation, and quality of our content – it also pointed to something that…
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Content Marketing
How to Create Content Ideas for a New Client
Creating content ideas for a new client is a critical process that can significantly impact the success of marketing campaigns. Here’s a structured approach to conceptualizing and strategizing content for a new client. A blank page can be an intimidating thing, especially when you are just getting started with a content project for a new client. But coming up with…
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E-commerce and Retail
5 Proven Times to Send Your Automated Emails
We’re huge fans of automated emails. Companies don’t often have the resources to touch each prospect or customer on a frequent basis, so automated emails can have a dramatic impact on your ability to communicate and nurture both your leads and customers. Emma has done a fantastic job in pulling together this infographic on the top 5 most effective automated…
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Content Marketing
12 Ideas to Differentiate Your Content Marketing
I love the fact that our readers stick with us even though we don’t get too wildly creative. Curating and publishing a ton of infographics helps differentiate our publication from others out there – but we’ve not gone too far beyond that. Our podcast interviews series with marketing leaders is one effort. Most of the reason we stick to concise…
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Analytics & Testing
Measuring Customer Engagement Real-Time via Voice Behavior Analytics
We just wrote about the importance of response times and the opportunity for your sales or customer service team to respond… and discussed the quality of their response as well. What if you could actually measure the impact of your conversations with your customers? It’s possible with Cogito Dialog. Cogito Dialog improves customer service agent performance by presenting them with…
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E-commerce and Retail
Ecommerce Personalization Solutions Require These 4 Strategies
When marketers discuss e-commerce personalization, they typically talk about one or two features but miss all the opportunities to create a unique and individualized shopping experience for their visitor. Online retailers who have implemented all 4 features – like Disney, Uniqlo, Converse and O’Neill – are seeing the incredible results: 70% increase in e-commerce visitor engagement 300% increase in revenue…
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Analytics & Testing
Building Your Business Through Listening Online
We’re on site in Tennessee with a company we’re assisting through a strategic branding partner, Thaddeus Rex. Wonder Laboratories is an American company that manufactures and distributes nutritional supplements and vitamins. Wonder Laboratories has been around for over 25 years – starting with catalog sales and now moving online. The venture is a personal one for the owners of the…
