Douglas Karr's Articles on Martech Zone
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Instantly: Close More B2B Deals With AI-Powered Sales Outreach Campaigns
Expanding your B2B business often depends on reaching the right prospects at the right time. Cold email remains one of the most effective methods to start conversations, but many companies struggle with low deliverability, poor personalization, and limited scalability. Without…
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Adjust: The Complete End-to-End Mobile App Attribution Platform
Growing an app in today’s hyper-competitive market requires more than good creative or ad spend—it demands clarity. Marketers are faced with fragmented data, shifting privacy rules, and an overwhelming mix of platforms to manage. Without a unified view, campaigns underperform,…
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Top Benefits of a Digital Document Management System
Business is moving fast in 2025, and we need tools that are flexible, secure, and collaborative. Companies deal with thousands of documents every day—contracts, invoices, HR records, and client communications—and manual handling is inefficient and risky. That’s why more organisations…
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WooCommerce: Why It’s A Pain To Migrate Between Staging and Production… And How To Work Around It
While we're comfortable declaring our expertise in WordPress, it's not without challenges. One issue that's quite frustrating is the database architecture utilized for WooCommerce. Specifically, various records are stored in the wp_posts table in WordPress, and their post type categorizes…
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Pictory: Transform Text, Blogs, and Slides Into Professional Videos With AI
Creating compelling videos at scale is one of the biggest challenges for content creators, marketers, and businesses today. Traditional video editing demands time, technical expertise, and expensive software—barriers that can prevent teams from producing the volume of video content their…
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Understanding Usability: What It Is and What It Isn’t
Usability is not just a design consideration; it is a critical factor in whether a digital product succeeds or fails. When people encounter friction, confusion, or frustration while using a site or app, they rarely stick around to figure it…
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Vista Social: Scale Your Brand with AI-Powered Social Management
Managing social media has become one of the most demanding tasks for brands and agencies. Audiences expect timely responses, personalized engagement, and consistent content across all channels. Meanwhile, marketers are pressed to prove ROI and move faster with fewer resources.…
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How AI Is Transforming the Inbox in 2025
Email remains the backbone of digital communication, yet it has also become a source of daily frustration. The average professional still receives over 100 emails a day, many of which are irrelevant, redundant, or outright spam. That constant flood leaves…
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Pubrio: Unlock Sales Growth With Smarter B2B Lead Intelligence and Automation
B2B Sales teams today face a constant uphill climb. There are too many tools, incomplete data, and missed opportunities. Reps spend hours chasing contacts only to face dead ends, while marketers struggle to surface the signals that show who is…
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How to Set Up Google Forms to Auto-Populate Sheets with AI Summarization
Collecting and analyzing customer input is essential for growth. With Google Workspace , Google Forms provides a seamless way to capture responses and directly import them into Google Sheets, where AI can automatically generate summaries. This integration turns raw data…