Adjust recently published its Mobile App Benchmarks report, with some fascinating results. The benchmark was based on 11,000 mobile apps, 10.7 billion mobile app installs, 1.29 trillion mobile app associated campaign events. Did you know, for instance, that:
- The source attributed to your mobile app campaign can have a dramatic impact on overall mobile app retention, loyalty, and customer lifetime value? Because of the search user’s intent, Google leads the pack on mobile app download campaign sources Tweet This!
- App retention varies significantly between countries and cultures. China, for example, sees the lowest mobile app retention rates of any country, with only 7% of users staying with an app by day seven Tweet This!
- App segment has a huge impact on mobile app fraudulent installations. Games are 26 more likely to attract fraudulent installs than business applications Tweet This!
Adjust is a mobile measurement platform that unifies all of your marketing activities into one platform, giving you the insights you need to scale your mobile app business. Here’s an overview:
Adjust Mobile Measurement and Fraud Prevention Platform Features Include:
- Mobile App Attribution – track all of your marketing channels and aggregate your conversion data for in-depth analysis, whether via click or impression. Understand your media performance across multiple advertising channels: track and attribute your incoming users to the sources they come from – in real-time.
- Mobile In-App Analytics – the tools you need for end-to-end app analysis. Discover what your users do in your app not just on a macro level, but in microscopic detail: thoroughly identify, dissect and leverage data trends, from a user’s initial download to their first purchase and beyond.
- Audience Builder – retarget, engage, and discover new users. The Audience Builder takes care of the hardest parts of retargeting and engagement by making it easy for you to build audience segments.
- Fraud Prevention Suite – protect your budget and stop mobile ad fraud in real time. Adjust gives you clean marketing attribution data for totally accurate analysis. Hit your targets without paying for fake installs.