Douglas Karr's Articles on Martech Zone
-
How to Build a Web Design Survey for Your Client (Updated for 2025)
Web design projects are more complex than ever, as they must bridge business goals, brand identity, and user experience (UX). One of the most overlooked but critical steps in building a successful website is the discovery process, and a thoughtfully constructed survey can make all the difference. A survey ensures that the designer understands the client’s vision, the client feels…
-
Every Marketing Metric That Matters and How to Calculate Each
Success hinges on tracking the right metrics across all channels – from digital and social media to traditional advertising and in-store performance. Marketing metrics are quantifiable measures that help evaluate the effectiveness of campaigns and strategies, providing insights into audience engagement, conversion efficiency, and return on investment. This guide presents an exhaustive list of marketing metrics, grouped into logical categories…
-
The Advantages of Utilizing Perplexity for Sales and Marketing
Artificial intelligence (AI) has become inseparable from sales and marketing, yet not all platforms deliver the same value. While many AI assistants are designed for conversational generation or creative ideation, Perplexity has carved out a distinct place as a research-driven engine. Its ability to surface recent, relevant, and cited information makes it especially powerful for professionals who need more than…
-
Instantly: Close More B2B Deals With AI-Powered Sales Outreach Campaigns
Expanding your B2B business often depends on reaching the right prospects at the right time. Cold email remains one of the most effective methods to start conversations, but many companies struggle with low deliverability, poor personalization, and limited scalability. Without the right tools, your emails risk landing in spam folders or being ignored entirely. Instantly Instantly is built to solve…
-
Adjust: The Complete End-to-End Mobile App Attribution Platform
Growing an app in today’s hyper-competitive market requires more than good creative or ad spend—it demands clarity. Marketers are faced with fragmented data, shifting privacy rules, and an overwhelming mix of platforms to manage. Without a unified view, campaigns underperform, budgets are wasted, and opportunities slip away. Adjust That’s where Adjust comes in. As an end-to-end measurement and analytics platform,…
-
Top Benefits of a Digital Document Management System
Business is moving fast in 2025, and we need tools that are flexible, secure, and collaborative. Companies deal with thousands of documents every day—contracts, invoices, HR records, and client communications—and manual handling is inefficient and risky. That’s why more organisations are investing in document management systems (DMS). A digital document management system does more than just store files. It changes how organisations work…
-
Pictory: Transform Text, Blogs, and Slides Into Professional Videos With AI
Creating compelling videos at scale is one of the biggest challenges for content creators, marketers, and businesses today. Traditional video editing demands time, technical expertise, and expensive software—barriers that can prevent teams from producing the volume of video content their audiences demand. With social media algorithms rewarding video-first strategies and audiences expecting high-quality visuals, finding an efficient way to produce…
-
Understanding Usability: What It Is and What It Isn’t
Usability is not just a design consideration; it is a critical factor in whether a digital product succeeds or fails. When people encounter friction, confusion, or frustration while using a site or app, they rarely stick around to figure it out. Instead, they abandon the experience, often for a competitor that makes things easier. The smallest barriers, from a misaligned…
-
Vista Social: Scale Your Brand with AI-Powered Social Management
Managing social media has become one of the most demanding tasks for brands and agencies. Audiences expect timely responses, personalized engagement, and consistent content across all channels. Meanwhile, marketers are pressed to prove ROI and move faster with fewer resources. Juggling multiple tools for publishing, analytics, listening, and engagement only adds more complexity. Vista Social That’s why Vista Social has…
-
How AI Is Transforming the Inbox in 2025
My assessment of the latest release of Thunderbird. An incredible email client with a few, very painful flaws.
