Douglas Karr's Articles on Martech Zone
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Domains, Subdomains, and SEO in 2025: A Practical Guide for Businesses and Marketers
Domain strategy is one of those decisions that feels technical on the surface but has lasting consequences for brand equity, organic visibility, and revenue. In 2025, search engines are more sophisticated than ever, yet they remain deeply reliant on historical…
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The 2025 State of Internet-Based Taxation in the United States… is Ridiculous
If you sell anything online in the US, you are operating inside a tax system that was never designed for frictionless, borderless commerce. The result is a compliance landscape that is both mature (nearly every state has caught up to…
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DoubleVerify: Improve the Effectiveness of Your Online Advertising
Digital advertising has reached a breaking point. Marketers are under pressure to prove outcomes, not impressions, while navigating fraud, brand risk, fragmented measurement, and walled-garden opacity. As budgets tighten and scrutiny increases, confidence in where ads run and what they…
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Marketing Automation Sequences that Drive Customer Retention and Expansion
Building an effective marketing automation program is no longer about sending more messages. It is about delivering the right message at the right moment, through the right channel, based on real customer behavior and lifecycle signals. Whether you sell a…
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10 Ways to Increase Your Site’s Page Views Per User
For years, the standard engagement metric most marketers relied on was pages per visit. It fit neatly into early, session-based analytics models where user behavior was relatively linear: someone arrived, clicked around a bit, and left. As the web evolved,…
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BetterUp: Scale Your Revenue with Human + AI Sales Coaching
Sales teams operate in an environment defined by constant pressure. Quotas rise, deal cycles lengthen, and sellers are expected to master complex products while navigating increasingly sophisticated buyers. Traditional sales training, delivered as one-time workshops or static playbooks, often fails…
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Website Archetypes: A Structural Framework for 8 Types of Digital Experiences
Not all websites are built to do the same job, and treating them as interchangeable often leads to poor performance and misplaced expectations. A website archetype defines the fundamental role a site plays for its audience. It describes how information…
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Product Adoption: The Missing Link Between Acquisition and Revenue Growth
Most sales and marketing teams obsess over acquisition. Traffic, signups, demo requests, pipeline. But there’s a quieter metric that determines whether all that effort actually turns into revenue: product adoption. Product adoption is what turns initial interest into long-term value. When…
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Best Shipping Companies for Amazon Sellers
Efficient and reliable shipping is essential for running a successful eCommerce business. For online sellers, especially those using platforms like Amazon, choosing the right logistics provider can significantly impact delivery times, costs, and customer satisfaction. Below are some of the top shipping…
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How Social Media “Really” Works… It’s Not What You Think
Arun Maini (@mrwhosetheboss) deserves real credit for producing one of the most thoroughly researched and responsibly framed explanations of modern social media mechanics available today. https://www.youtube.com/watch?v=4maJty0vQjI Rather than relying on vague claims about dopamine addiction, his work patiently connects neuroscience,…