Douglas Karr's Articles on Martech Zone
-
Email Marketing & Automation
The Rise of Digital Coupons: A Smart Strategy in a Cost-Conscious Era
In an economy where consumers are watching every dollar and businesses are competing for increasingly selective buyers, digital coupons have emerged as one of the most effective marketing tools available. These modern discounts offer frictionless savings for shoppers while providing retailers with measurable, flexible incentives that drive both online and in-store purchases. With inflation and economic uncertainty shaping consumer behavior,…
-
Content Marketing
FlyWP: Take Control of Your WordPress Hosting Future (We Did!)
If you’ve ever felt stuck with your current managed WordPress host… frustrated by surprise overage bills, slow performance, or being locked into outdated infrastructure—you’re not alone. For many site owners, especially those running multiple or high-traffic properties like Martech Zone, traditional WordPress hosting feels like flying coach with no window seat: cramped, blind to what’s going on, and at the…
-
E-commerce and Retail
Technavio: The Global Sports Betting Market Outlook (2025 to 2029)
The global sports betting market is projected to grow by USD 221.1 billion between 2025 and 2029, at a CAGR of 12.6%. Technavio’s latest research outlines a rapidly evolving global sports betting landscape, shaped by digital transformation, regulatory reforms, and intensified regional participation. For marketing and sales professionals in the technology and media sectors, the insights from this report shed…
-
Martech Zone Apps
App: Post and Retrieve HTTP Header Information
HTTP headers play a crucial role as the gatekeepers of valuable information exchanged between web browsers, servers, and APIs. These headers, part of the HTTP request and response messages, convey essential metadata about the nature of the request or the content being transferred. Understanding and analyzing HTTP headers is key to diagnosing and resolving web-related issues for developers, marketers, and…
-
Artificial Intelligence
Vapi: Integrate, Scale, and Deploy Complex Voice Agents Without Complexity
Many businesses struggle to scale conversational experiences across voice channels. Whether it’s routing customer calls, automating reminders, or generating outbound engagement, building reliable and intelligent voice agents has traditionally been expensive, time-consuming, and challenging to customize. Vapi Vapi is transforming this space by providing developers with an API-first voice AI platform designed to simplify everything from call handling to conversational…
-
Advertising Technology
Seriously… Why Are You Still Doing These Things
Marketing today is more capable, automated, and data-driven than ever—but most teams are still chasing activity over outcomes. It’s not a lack of intelligence or resources holding companies back. It’s a distraction. It’s noise. It’s the endless pursuit of the next thing instead of committing to the right thing. We work with sophisticated organizations across industries. Their challenge isn’t access…
-
Analytics & Testing
What Metrics to Measure Your Content Marketing Effectiveness With
Content marketing metrics are the quantitative measures that tell you how your content is performing. They help you prove the value of your content efforts – but only if you focus on the right metrics. It’s easy to get distracted by vanity metrics (such as raw traffic or social likes) that appear impressive but don’t always translate into business growth.…
-
Sales Enablement, Automation, and Performance
BoldSign: Powerfully Simple eSignatures for Modern Teams
When your business relies on getting documents signed quickly, securely, and with minimal friction, legacy eSignature solutions can hinder progress with clunky interfaces, limited functionality, or hidden costs. Whether you’re closing deals, onboarding clients, or managing compliance, your eSignature platform needs to be fast, intuitive, and flexible enough to fit your workflow—not the other way around. BoldSign BoldSign is a…
-
E-commerce and Retail
ConversionWax: Drive Conversions With Personalized Content That Adapts to Location in Real Time
Standing out means more than just offering great products; it means delivering the right content to the right person at the right time. Yet many brands still rely on static messaging, wasting the opportunity to connect with site visitors in a relevant, impactful way. ConversionWax ConversionWax is a no-code personalization platform designed to help marketers create, test, and launch dynamic content experiences…
-
Analytics & Testing
Improvado: Unify 500+ Data Sources and Maximize Your ROAS with Automated Marketing Reporting
Making sense of fragmented data across dozens of platforms is one of the most frustrating challenges for marketing teams today. Reports are inconsistent, dashboards are bloated with vanity metrics, and strategic decisions are often delayed due to siloed insights. Teams are stuck wasting time on data hygiene and report building when they should be optimizing campaigns and improving performance. Improvado…
