Douglas Karr's Articles on Martech Zone
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FlexClip: AI-Powered Tools That Enable You To Create Videos Effortlessly
Modern marketers are under pressure to publish video everywhere—fast. Budgets are tight, teams are lean, and attention spans are shorter than ever. You still need on-brand intros, promo spots, product explainers, social shorts, webinars, and event recaps… ideally without wrangling…
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Brick-and-Mortar Retail’s Enduring Role in the U.S. Economy (2025)
Despite the relentless growth of e-commerce, physical retail stores remain the backbone of U.S. retail in 2025. Even as online sales climb, the vast majority of American retail spending still occurs in brick-and-mortar stores. Excluding restaurants, auto dealerships, and gas…
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Ziflow: The Proofing Platform Top Enterprise Brands Trust to Move Faster
Bringing creative content to life is rarely a smooth process. From endless email chains to conflicting feedback and missed deadlines, the review and approval phase often slows down campaigns that should be moving forward. For marketing and creative teams, those…
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Top 8 Best Email Marketing Services for Beginners: A Complete 2025 Review
Email marketing continues to be one of the most cost-effective and dependable ways for businesses to connect with customers. Unlike social media algorithms that change overnight, email ensures your message reaches the inbox directly. For beginners, though, the challenge is…
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What Is An Ultimate Customer Experience (CX), Really?
Customer experience encompasses the entire journey a customer undertakes with a brand, spanning from awareness to consideration, purchase, usage, support, and even advocacy. It encompasses every interaction or touchpoint , both direct and indirect: seeing an ad or hearing about…
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7 Reasons That Sales Teams Are Missing Quotas in 2025
Sales teams are facing mounting challenges in meeting their targets. Economic shifts, complex tech stacks, and evolving buyer needs are making quotas increasingly challenging to achieve. This article breaks down the top reasons for these misses, ranked by impact, based…
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Tracking Word Count in WordPress and GA4 to Unlock Better Engagement Insights
Marketers talk a great deal about engagement, but rarely do they tie it back to one of the most fundamental elements of content performance: length. Word count influences how deeply readers consume an article, how likely they are to scroll,…
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Content Was King, Now It Feeds The King
For decades, the marketing industry rallied around a simple mantra: Content is King . The phrase captured a fundamental truth of the digital era. Search engines rewarded publishers who created consistent, authoritative material. Brands built trust and visibility by producing…
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Versium: Transform Your Marketing ROI With Precise, Enriched Data
Data-driven marketing has matured to the point where the quality of your customer and audience data defines how far your organization can scale. When teams rely on incomplete, inaccurate, or outdated records, the ripple effects are immediate: wasted spend, poor…
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The Differences Between Ad Copy and Marketing Copy: How to Write Each One With Precision
Marketing teams often assume that excellent writing is universal, but ad copy and broader marketing copy operate in entirely different environments. One must interrupt a distracted audience in seconds. The other guides a willing reader through a structured journey of…