Douglas Karr's Articles on Martech Zone
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Is Single Sign-On the Solution to Improving Lead-Generation Form Conversion Rates? Maybe…
Single sign-on is a proven approach to improving the user experience in lead generation. At its simplest, SSO lets a user register for access using an account they already have—such as Google, Microsoft, Apple, or LinkedIn—instead of creating a new…
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Semrush: Understanding and Applying Keyword Rankings for Competitive Insight
For marketers depending on organic search ( SEO ), rankings can be elusive. Two people searching the same keyword might see completely different results due to factors like location, device type, and browsing history. This personalization makes it difficult for…
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Creaitor: Automate Your Content With Generative AI and Focus on Strategy
Crafting consistent, high-quality content that ranks well and engages audiences has never been more challenging. Marketers today face shrinking attention spans, shifting search algorithms, and the rise of GenAI answers that bypass traditional search traffic. Juggling keyword research, writing, optimization,…
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SeedProd: The AI-Powered WordPress Website Builder and Writer for Any Skill Level
Building a website should be an exciting, creative process. It doesn't have to be a months-long battle with design revisions, developer delays, and technical headaches. Yet for many business owners, marketers, and freelancers, that’s precisely what it becomes. Budgets balloon,…
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SmartReach AI: Close More B2B Deals With Hyper-Personalized Prospecting
Finding the right prospects at the right time is one of the toughest challenges for sales teams. You can have a stellar product and a motivated team, but without targeted outreach, too many leads slip through the cracks. Traditional prospecting…
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How AI Is Transforming and Accelerating Every Step of the Lead Generation Process
Artificial intelligence ( AI ) is revolutionizing how businesses attract, engage, and convert leads. Once the domain of manual processes and guesswork, lead generation has become faster, smarter, and more precise with the integration of AI technologies for prediction and…



