In a series of Martech Interviews the last month, we had a sponsor – Productsup, a data feed management platform. Ecommerce platforms are very complex nowadays, with an emphasis on speed, user experience, security, and stability. That doesn't always provide a lot of room for customization. For many ecommerce companies, many of the sales happen off-site. Amazon and Walmart, for example, are sites where many ecommerce vendors are selling more products than even on their own platform.
To list on Google shopping, or sell in Amazon or Walmart, your ecommerce site is going to need a custom feed. Each platform offers its own structured feed and allows many enhancements for sellers to improve their products' visibility. However, building those feeds can be incredibly complex – often requiring expensive third-party development.
Productsup Ecommerce Data Mapping
That's where a data feed management platform comes in handy. Productsup offers virtually any customization of feeds – from remapping fields, customizing field names, incorporating third-party data, to outputting formats for any platform. Here's a screenshot of their data mapping:
Data mapping allows you to view and restructure connections from your imported product feed (left column) to your intermediate or master feed (center column) and from your master feed to your channel-specific export feeds (right column). When you import your data feed, the product attributes are automatically mapped to their equivalents in the other two columns (e.g. “Product name” is mapped to “Title”). Drag-and-drop functionality allows you to edit and adjust the mapping in any way you like.
Productsup Ecommerce Data View
Productsup's Data View allows you to easily search, locate and view specific products or product segments.
Productsup's “big data browser” has a set of filters that allow you to sort through and view your product information in real-time, regardless of whether you’re working with a few hundred, or few million products. You can choose to either see the product data in your import-, your intermediate- or your export-feed. Productsup has been designed in such a way to show the various product attributes in a clear and simple way so that at one glance a quick understanding of your data is gained.
Productsup Ecommerce Data Analysis
Productsup's data analysis module enables you to uncover all the errors and hidden potential in your product data within seconds.
Productsup has integrated the individual requirements of the various export channels into the system. Their sophisticated analysis feature scans each and every product in your feed for errors, such as unfulfilled feed requirements, missing attributes, incorrect formats and outdated information. It identifies critical issues and automatically suggests suitable editing boxes.
Productsup Ecommerce Data Editor
Productsup's Data Editor module enables you to correct, clean up and enrich your product data to create tailored, optimized data feeds.
The platform offers a host of expertly developed editing boxes, that you can apply with a simple drag-and-drop action. These help you change any incorrect attributes, enhance and segment your data, as well as identify which products should be excluded in an export. You can remove double white spaces, decode HTML, replace values, add attributes, and much, much more. Productsup has a live preview of data, so any edits you perform are instantly visible.
Using their A/B testing feature you can prepare different variations of the same feed for the same export channel, in order to identify the changes that increase or maximize performance. Productsup offers a range of list features, from blacklists, to whitelists and normalization lists, to help simplify and speed up your processes. And with the Category Mapping list you can you easily map your data to your partner’s product taxonomy.
Productsup Ecommerce Data Export
Productsup's Data Editor module enables you distribute the right information to the right channel.
Using their industry know-how and expertise, Productsup has created tailored templates for all the most popular export channels. Select from an unlimited number of online shopping and marketing destinations, including Comparison Shopping Engines, Affiliate Engines, Marketplaces, Search Engines, Retargeting Engines & RTB platforms, and Social Media Platforms. If there is a channel you want to use but don’t see listed on the platform, let them know and they will add it for you. You can even set up a blank export, which can be customized entirely according to your own needs.
Productsup Ecommerce Tracking & ROI Management
Track the performance of each of your products across the various channels you export to with the Productsup Tracking & ROI Management feature. You can also choose to import third party tracking data to monitor the performance of your product ads. See which products or channels are underperforming and define automatic actions to manage your ROI.