Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Pubrio: Unlock Sales Growth With Smarter B2B Lead Intelligence and Automation

    Pubrio: Unlock Sales Growth With Smarter B2B Lead Intelligence and Automation

    B2B Sales teams today face a constant uphill climb. There are too many tools, incomplete data, and missed opportunities. Reps spend hours chasing contacts only to face dead ends, while marketers struggle to surface the signals that show who is truly ready to buy. The result is lost productivity and stalled revenue growth. Pubrio Pubrio is a sales intelligence and…

  • Google Forms to Sheets using AI Summarize and Trigger

    How to Set Up Google Forms to Auto-Populate Sheets with AI Summarization

    Collecting and analyzing customer input is essential for growth. With Google Workspace, Google Forms provides a seamless way to capture responses and directly import them into Google Sheets, where AI can automatically generate summaries. This integration turns raw data into actionable insights with minimal effort. But why is this setup a game-changer compared to alternatives? And how can businesses in…

  • Custom Product Pages: Personalizing App Store Advertising

    Custom Product Pages: Personalizing App Store Advertising

    In today’s competitive app marketplace, simply relying on a single default App Store page is no longer enough. App discovery is no longer linear. Users search with different goals in mind: some want quick solutions, others explore specific features, and many compare apps directly with competitors. For marketers, this means that the default App Store listing—once considered a universal sales…

  • AI, Entrepreneurship, and Innovation

    What Nurtures Innovation, What Destroys Entrepreneurship, and Why Now Is the Time

    A good friend of mine loves to go to karaoke with us… but he never sings, no matter how bad the singers are, how many drinks we’ve had, or even if the club is empty. He has a solid voice and loves music, so one time I asked him why. He told me the story of when he was in…

  • Cost Considerations for Migrating to Vue.js

    Cost Considerations for Migrating to Vue.js

    Vue.js is one of the most popular JavaScript frameworks for building interactive user interfaces and single-page applications. Created in 2014 by Evan You, a former Google engineer who worked on Angular, Vue was designed to combine the best aspects of Angular and React while remaining lightweight and approachable. Table of ContentsWhy Businesses Migrate to Vue.jsVue Migration Process: A Structured ApproachStep…

  • Ways to Improve Website Speed, Mobile Website Speed, and Pagespeed

    Why Website Speed Matters: 5 Pagespeed Strategies That Deliver Results

    Have you ever given up on a slow-loading webpage, only to tap the back button and find the information you were looking for elsewhere? Of course, you have; everyone has at one point or another. 40% of people abandon a website that takes more than 3 seconds to load. 47% of consumers expect a web page to load in 2…

  • Google Earth Studio: How To Cinematic Fly Through Orbit Video

    How to Create a Cinematic Video Using Google Earth Studio for Marketing

    One of the more innovative ways businesses are telling their stories today is through location-based video. Whether it’s a real estate agency highlighting a neighborhood, a tourism board promoting a destination, or a brand introducing its headquarters, cinematic flyovers and sweeping aerial shots can make a powerful impression. Until recently, producing those kinds of visuals meant hiring a drone operator…

  • FunnelFox Billing: Streamlining Web2App Payment Processing Integration for Mobile Apps

    FunnelFox Billing: Streamlining Web2App Payment Processing Integration for Mobile Apps

    The mobile app economy is undergoing a major shift. Mobile developers are rapidly adopting Web2App models, driving user acquisition through web funnels where users purchase subscriptions before downloading the app, enabling more accurate attribution and bypassing App Store fees. Web2App adoption grew by 77% in 2024. Appsflyer This shift was accelerated by the recent Epic v. Apple ruling, which requires…

  • No One Cares About Your Blog

    No One Cares About Your Blog! Or Mine.

    When I first wrote about the value of blogging back in 2006, the internet felt like a frontier. There was plenty of skepticism, and I’d often get ribbed for spending so much time on my blog. I didn’t take offense. I’d think to myself, It’s a blogger thing—you wouldn’t understand. Nearly 25 years later, I’m still publishing, but the landscape…

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