Douglas Karr's Articles on Martech Zone
-    How to Avoid Being Held Hostage by Your DeveloperThis weekend, I spoke with a local artist who’s been helping her boss manage two web applications. What began as a simple venting session about unresponsive developers quickly turned into a cautionary tale that too many small businesses have lived… 
-    What Are The Top Cities To Launch A Startup? And Why It’s Not IndyWhen launching a startup, picking a geographic base is more than just choosing your city; it’s choosing your ecosystem. Even though remote work has loosened some ties, five core dimensions remain deeply influenced by location. Talent Acquisition : A city… 
-    The Slingshot Strategy: Why Startups Must Spend to GrowInvestors understand that early-stage funding isn’t about immediate profitability ; it’s about momentum. They expect burn rates. They measure success in traction, not margin. The smartest investors see each funding round as part of a slingshot effect: you pull back… 
-    4 Key Strategies for Mobile Marketing: Thriving in a Mobile-First WorldMobile devices are now the dominant touchpoint for how people search, shop, communicate, and consume content. For businesses across every industry, this reality demands more than simple optimization; it requires a mobile-first mindset. Yet most marketing teams still develop their… 
-    The Sound of Success: Why Silence Speaks VolumesMusic is the space between the notes Claude Debussy, French Composer The beauty of a melody does not come from sound alone, but from the pauses that give it rhythm, shape, and meaning. In much the same way, success in… 
 
 








