Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • Consultants, Contractors, vs Employees

    Consultants, Contractors, and Employees: Where Are We Heading?

    Often, I hear the screams of pain when we turn to external consultants or contractors to get work completed. It’s a delicate situation – sometimes employees feel like they are being betrayed that you’re going external. Quite honestly, there’s a learning curve and additional expense to going external. There are advantages, though. Humor aside, consultants and contractors recognize the fact…

  • Borders

    Borders Live at 01: Borders vs. Amazon Email Marketing

    If you don’t have a Borders store around you, I’m sorry. If you do, you might like this site that Borders has launched, Borders Live at 01: 1.webp” alt=”Borders Store01″ /> Wow… books, live music and Seattle’s Best Coffee! That’s like heaven for me! It also appears that the Borders Email Newsletter has gotten an overhaul, it’s really fun to…

  • Kiss Theory Good Bye

    Kiss Theory Good Bye: The Five Crippling Habits of Companies

    Yesterday, I completed reading Starfish and the Spider: The Unstoppable Power of Leaderless Organizations. If I were to rank it, it may be a 3 or 4 out of 10. It’s a quick read and the message behind it is both timely and incredibly important. In all honesty, though, it could have been published as a white paper and had…

  • Book Release! Renée Pawlish: Nephilim, Genesis of Evil

    1.webp” /> For two and a half years I worked with Renée at a Newspaper Database Marketing firm in Denver, Colorado. Like many talented employees, Renée had creative outlets that blew me away. I was lucky enough and thrilled to read the transcripts of Renée’s first murder mystery book. It was an awesome read, fun and unpredictable! Renée just wrote…

  • Phishing

    Stealing the Bait from Phishers

    Have you ever gone fishing where you keep dropping your line and a few minutes later your bait is gone? Eventually, you pick up your line and go elsewhere, don’t you? What if we applied this to Phishing? Perhaps every single person that receives a phishing email should actually click through on the link and enter bad information in the…

  • The Illusion of the Wisdom of Crowds

    The Illusion of the Wisdom of Crowds: Examining the Downsides

    The concept of the Wisdom of Crowds has gained significant traction in the era of Web 2.0 and Open Source, with countless articles, books, and websites touting its merits. However, upon closer examination, it becomes clear that the term may be a misnomer, and the reliance on crowds can have significant drawbacks. The Wisdom of Crowds is more akin to…

  • Blogging to save lives

    Would Your Company Blog If Your Life Depended On It?

    Some folks think bloggers are hunkered down in our basements with boxes of pizza and Mountain Dew everywhere. There’s another view of bloggers that you might not be aware of. Bloggers are social people who crave communication (and sometimes attention!). Today, I had a fantastic discussion with a local business group. I had the opportunity to discuss my experiences with…

  • Corporate blogging resources online and books

    The Best Resources to Ramp Up Your Corporate Blogging Strategies

    In preparation for speaking to a local business group about Corporate Blogging, I’ve gathered quite a few resources from many sites. I would be remiss if I didn’t publicly thank them. I’m also providing a handout to folks with resources and links back to these folks’ websites. In the past, I was against corporate blogging as a strategy. I penned…

  • Wikinomics: How Mass Collaboration Changes Everything

    Wikinomics: How Mass Collaboration Changes Everything

    This groundbreaking book, written by Don Tapscott and Anthony D. Williams, explores the revolutionary impact of collaboration and participation on businesses, economies, and society as a whole. Published in 2006, it remains a critical read for sales and marketing professionals who wish to stay ahead of the curve in an increasingly connected and collaborative world. The authors argue that the…

  • What is net neutrality?

    What is Net Neutrality?

    The term Net Neutrality was coined by Columbia University media law professor Tim Wu in 2003. The questions raised in discussions of open access and network neutrality are basic to both telecommunications and innovation policy. The promotion of network neutrality is no different than the challenge of promoting fair evolutionary competition in any privately owned environment, whether a telephone network, operating system, or even…

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