Douglas Karr's Articles on Martech Zone

Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
  • wimpy player jones soda company 1 1

    My Wimpy Skin For Jones Soda Company

    I was checking out Jones Soda's music site last week and saw they used the Wimpy Flash-based MP3 Player. This is the player I had just built a custom skin for on my son's website. So I dropped the great…

  • CRM Data Cleanliness

    CRM: Data Cleanliness is Next to Data Godliness

    I wrote a colleague today reinforcing how important Data Cleanliness is in your CRM efforts. Says I, "Data Cleanliness is next to Data Godliness." Says She, "Then I will be in Data Heaven!" We chuckled, but it's no small...

  • What is a Mashup?

    What’s a Mashup?

    The term mashup was originally popularized in the early 2000s. While it's challenging to attribute it to a single individual, it gained prominence in the context of web applications that combined data from multiple sources to create new, integrated services.…

  • Software Vulnerabilities: Create the Problem, Charge for the Solution?

    Create The Problem, Then Charge For The Solution?

    One of the more bizarre issues I see in the technology industry is enterprise companies that sell a solution... that requires them to sell more solutions for problems their original solution causes. Here are ten companies that sell core products…

  • Blogger code CSS style

    Blogger: CSS Style for Code on Your Blog

    A friend asked me how I made the code regions in Blogger entry. I did it utilizing a style tag for CSS in my Blogger template. Here's what I added: p.code { font-family: Courier New; font-size: 8pt; border-style: inset ...

  • RSS ASP Feed Reader

    ASP RSS Parser, Feed Reader

    This weekend, I've been glued to my laptop, searching the net for web-based RSS feed readers. The reason is that I wanted to write an ASP RSS feed reader that would display the feed so that the content could be…

  • Why the Movie Industry is Failing

    Why the Movie Industry is Failing

    Me and my kids went and saw King Kong yesterday. The special effects and computer-generated graphics were fantastic. I think the true test of a movie (that depends on special effects) is whether you find yourself empathizing with the computer-generated…

  • Bailiwick

    What’s Your Bailiwick?

    Understanding and effectively describing one's authority is paramount in sales and marketing. How a brand, person, product, or service conveys authority can significantly impact its success and reputation. bailiwick noun, pronounced [bey-luh-wik] A person's specific area of interest, skill, or…

  • Blogs and Free Speech

    Blogs Heating Up

    This week was a difficult week. My job is fantastic, and my peers and my clients appreciate me. For the first time, though, I believe my blog interfered with my professional relationships. Having spoken with them at length, I don't…

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