Douglas Karr's Articles on Martech Zone
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Diversity and Marketing
1.webp” alt=”Diversity” />I got to read a post on Diversity with a new friend of mine, J.D. Walton. J.D. has launched a blog that markets to Blacks in Business. He’s an American success story and wants to share his experience with others. It got me stirred up so much that I had to write about my thoughts on diversity. What…
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The Business of Blogging = Findability
Please take one hour out of your week and watch this video from Dave Taylor. It’s a fantastic summary of why to blog, why to blog with your business, the benefits of blogging and search engine optimization, the benefits of comments on your blog as user generated content… it’s simply a wealth of information in a great presentation.
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The Evolution of a Social Network – Colts Fan Network
1.webp” alt=”Colts Network” /> My good friend, Pat Coyle has re-branded his blog to Sports Marketing 2.0 and is now writing about the evolution of the Colts Fan Network. This is the Perfect Storm (in a good way) … a captive loyal audience (that can’t be stolen), an online outlet for them to share their loyalty and love for a…
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Algebra and Geometry… when will I ever use it? Google Maps!
A good friend of mine, Glenn, is one of the founders of Family Watchdog. Family Watchdog is one of those fantastic stories… a company founded on a mashup that is performing a public service AND actually providing a living for its founders. It must be amazing to go to work every day knowing that you’ve made a difference. Each time…
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Put Tips in your Text Fields with JavaScript
Real estate is a premium on a web site, so I’m trying to be a little more efficient with mine. I found this nifty little script with the Cutline WordPress theme from Tubetorial. You can build a couple events directly in your text field HTML that will show and hide data as the field is entered and exited. Try it…
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Marketing Observations From The Long Tail
Wired editor Chris Anderson released a book that would redefine how marketers and sales professionals view product strategy in the digital age: The Long Tail: Why the Future of Business is Selling Less of More. Two years later, the ideas remain as relevant as ever—if not more so—as companies across industries grapple with the implications of a market no longer…
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The Humane Interface: New Directions for Designing Interactive Systems
We spend our days navigating CRM dashboards, composing emails, tracking metrics, or building campaigns. The Humane Interface will feel less like a treatise on user interface design and more like a mirror to your daily frustrations. Jef Raskin—best known as the father of the Macintosh project at Apple—delivers a sharp, sometimes bristling critique of how software is built and why it…
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The Perception of Effort Matters in Business
Because it “looks like you’re trying,” Seth writes. A dear friend of mine is out of town meeting with an organization about a nice position with them. I argued, begged, and pleaded with him to wear a suit. It’s a position where a suit is appropriate and fully within the salary offered. I tried everything… no budge. “I don’t do…