Douglas Karr's Articles on Martech Zone
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Tablets Are Making A Triumphant Return, Fueled by Power, Affordability, and New Use Cases for 2025
After a slump, the global tablet market staged a remarkable comeback last year, driven by advancements in performance, falling costs, and evolving consumer and professional use cases. According to data from Canalys , global tablet shipments surged by 9.2% year…
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The Best Portable Tripods for Travel, Vlogging, and Versatile Shooting Needs for 2025
Traveling with camera gear is always a balance between capability and convenience. A tripod can be the difference between a blurry photo and a professional-looking shot, but not all tripods are created equal, especially when you’re on the move. A…
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What Job Does Your Customer Need Your Product or Service To Perform?
Marketers love to segment. It’s practically in our DNA. We build personas with demographic attributes, map behavioral paths through funnels, and model intent signals into look-alike audiences. These frameworks are helpful—but they often miss the most crucial question in marketing:…
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The SEO Iceberg: Hidden Factors That Are Sinking Your Organic Rankings
When it comes to SEO , most folks focus on the shiny stuff above the waterline: keywords, site speed, backlinks, and content quality. The usual ranking factor suspects. It’s like watching the Titanic steam full-speed ahead, confidently dodging obvious icebergs—but…
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B2B Lead Scoring: From Rules-Based Models to Predictive Intelligence
In B2B marketing and sales, not all leads are created equal, and treating them as such wastes time and resources. That’s where lead scoring comes in. Lead scoring is a methodology for ranking prospects based on their potential value to…
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How to Migrate from Intercom to Zendesk: A Step-by-Step Guide
Migrating your help desk platform from Intercom to Zendesk can seem daunting, but with proper planning and execution, it can be a smooth transition. Zendesk offers robust features that enhance customer service management, and moving to this platform can improve…
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Optimize Your Business with Live Chat Support in 2025
Live chat support services give your customers instant help on your website. In this article, learn about their benefits, how they work, and best practices to boost customer satisfaction and efficiency. Key Takeaways Understanding Live Chat Support Services Live Chat…
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Training an AI Model? Wait… What Does That Actually Mean?
Artificial Intelligence (AI) is in everything today—writing emails, helping customer service agents, recommending products, even generating content that feels human. But beneath the buzz, surprisingly few people truly understand what’s happening behind the curtain. Everywhere you turn, you hear phrases…
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Clean Email: Clean Up Your Inbox Once and For All
You're not alone if your inbox is bursting with thousands of unread emails, marketing junk, or years of digital clutter. Managing email overload can be frustrating, overwhelming, and downright exhausting, especially when the tools at your disposal seem only to…
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Visual Storytelling: Boost Engagement with These 5 Do’s and Don’ts
Visual storytelling is the practice of using imagery—photos, videos, graphics, presentations, and even interactive experiences—to communicate ideas and narratives. It captures attention quickly, connects emotionally, and helps make complex concepts easier to understand and remember. In today’s digital environment, where…