Douglas Karr's Articles on Martech Zone
-
Advertising Technology
Unlocking a Competitive Advantage for AdTech Companies with Technology
In today’s rapidly evolving digital landscape, AdTech companies face fierce competition to capture consumers’ attention. Leveraging innovative technology can be the key to staying ahead, improving efficiency, and driving personalized consumer experiences. Adtech refers to the software, tools, and platforms companies use to manage, deliver, and optimize their digital advertising efforts. It encompasses everything from data management platforms (DMPs), demand-side…
-
Social Media & Influencer Marketing
10 Tips for a Winning Gamification Strategy
People fascinate me. Give them a fantastic marketing message with a discount, and they’ll walk away, but allow them the opportunity to win a badge on their profile page, and they’ll fight for it. Years ago, I remember being distraught at losing a mayorship at my business location on a popular social media site—a valueless prize, but I was still bothered. What…
-
Martech Zone Apps
App: Convert Rows To CSV or CSV to Rows
It never fails that every time I’m working to move data from one system to another using a text area field, my data is formatted incorrectly. Some systems want all of the values in a comma-separated value (CSV) like this: value1, value2, value3 value4, value5, value6 And other applications want a list with each item on its row like this:…
-
E-commerce and Retail
The Future of Retail: Key Consumer Trends Reshaping Shopping
The latest insights from The Future Shopper 2024 Report, based on a global survey of 31,500 consumers across 20 countries, reveal a retail landscape in flux. Online shopping has matured, physical stores are regaining relevance, and consumer expectations continue to evolve in surprising ways. From the growing demand for seamless omnichannel experiences to a heightened focus on health, wellness, and…
-
Analytics & Testing
App: How to Run a Multivariate Test (MVT Sample Size Calculator)
Two digital marketing and user experience optimization testing methodologies are A/B testing and multivariate testing (MVT). Both approaches aim to improve website performance but differ in complexity and scope. This article will define each method, compare strengths and weaknesses, and guide the implementation of multivariate testing. If you’re looking for how to run an A/B test, we’ve published that article…
-
Marketing Infographics
How Much Content is Produced Online in 60 Seconds?
The internet has become an integral part of our daily lives in our increasingly connected world. But have you ever wondered how much activity occurs online in a single minute? The sheer volume of digital interactions happening every second is staggering, painting a vivid picture of our hyper-connected society. Table of ContentsSocial Media: A Hive of ActivityFacebookInstagramLinkedInPinterestTikTokX (formerly Twitter)Streaming and…
-
Sales Enablement, Automation, and Performance
PipelinePRO: Build Your Ultimate Sales Machine
Staying on top of your sales pipeline can be the difference between thriving and merely surviving. Many entrepreneurs find themselves juggling multiple tools, struggling to keep track of leads, and wasting valuable time on administrative tasks instead of closing deals. If this sounds familiar, you’re not alone. PipelinePRO PipelinePRO is an all-in-one sales and marketing platform designed to streamline your…
-
Analytics & Testing
App: How to Run an A/B Test on Your Landing Page (Sample Size and Winner Calculators)
A/B testing, also known as split testing, is a powerful method used by businesses to compare two versions of a digital element to determine which one performs better. This can include any interactive touchpoint where users engage with a product or service, such as web pages, mobile app screens, email campaigns, digital advertisements, user interface components, or specific software application…
-
Social Media & Influencer Marketing
The Power of Social Networking: Investing in Connections in the Digital Age
If you want to go fast, go alone. If you want to go far, go together. African Proverb Social networking has become an integral part of our personal and professional lives. It goes far beyond simply staying in touch with friends and family; it’s a powerful tool that can shape careers, foster innovation, and create opportunities. It’s disappointing that our…
-
Paid and Organic Search Marketing
Google Search Console: The Complete Guide and Your Prioritized Checklist for SEO Success in 2024
If you’ve been a reader for any length of time, you know how much I enjoy the challenges of SEO and the plethora of SEO tools available. As I worked with clients over the years, my organic search platform budget was extensive, and I believe the ROI was there. When I decided to focus beyond SEO and work as a CMO for…
