Douglas Karr's Articles on Martech Zone
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Sendible: Simplified Social Media Management for Agencies and Brands
It’s harder than ever for marketers to keep up with social media marketing (SMM) demands. Between creating engaging content, scheduling posts, tracking performance, and generating reports, juggling all the moving parts can be overwhelming. Sendible is an all-in-one social media management platform that simplifies these tasks, making it easier for agencies, marketers, and brand managers to amplify their brand stories…
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7 Steps To Implement Cross-Channel Strategies for Maximum Impact
In today’s highly competitive digital landscape, businesses need more than just a website or a social media presence to thrive. To reach and engage their audience effectively, developing and implementing cross-channel strategies that ensure consistent messaging and a seamless user experience across multiple platforms is essential. Businesses can drive traffic, boost engagement, and maximize conversions by leveraging various digital channels—such…
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How to Get Started with Staff Augmentation, From First Contact to Onboarding
So, you looked through your options and decided staff augmentation is your best bet, but where do you begin? Staff augmentation might be ideal if you need extra hands to meet deadlines, add additional skills to your team, or just want to increase your team without long-term commitment. But like any new idea, getting started can feel daunting if you’re…
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Amplemarket: Stop Guessing, Start Growing with AI-Powered B2B Sales Intelligence
Relying on outdated methods and guesswork simply won’t cut it for B2B sales. To truly excel, you need a solution that empowers your team with the insights and tools they need to close deals faster and more efficiently. Traditional sales often involve juggling multiple platforms, sifting through mountains of data, and struggling to maintain high deliverability rates. This wastes valuable…
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Symbl.ai: Unlock the Power of Real-Time Conversation Intelligence
Businesses constantly seek ways to extract valuable insights from the massive amounts of unstructured data generated daily. One particularly rich source of information often overlooked is human conversation. Whether it’s customer calls, internal meetings, or sales interactions, conversations hold a wealth of knowledge that can be used to improve customer experience, boost sales, and drive product development. Symbl.ai Symbl.ai is…
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TaxJar: Conquer Sales Tax Compliance with AI-Powered Automation
Navigating the labyrinth of sales tax regulations can be daunting for any business owner. The ever-changing landscape of rules, rates, and exemptions across different jurisdictions can quickly turn into a compliance nightmare. Managing sales tax calculations, filings, and remittances can consume valuable time and resources that could be better spent on growing your business. What if there was a way…
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Underrated Link Building Tactics That Still Pack a Punch in 2024
A strong online presence is crucial for any business hoping to succeed. While a well-designed website and engaging content are essential, they won’t do much good if your site is buried in search results. That’s where link building comes in. Table of ContentsWhat is Link Building?Anatomy of a LinkBacklink Quality FactorsRelevanceAuthorityTrustworthinessAnchor TextLink PlacementLink AttributesLink VelocityAvoid Link Schemes and Buying LinksBest…
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6 Strategies that Hotels Are Using to Leverage Facebook Marketing
The hospitality industry thrives on visibility, reputation, and connection—three areas where Facebook continues to offer unmatched value. While some marketers believe platforms like TikTok or Instagram have eclipsed Facebook, it remains a powerhouse, particularly for hotels looking to engage travelers before, during, and after their stay. But succeeding on Facebook today requires more than just a well-maintained page. With declining…
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The Top 10 Marketing Buzzwords in 2024
Utilizing marketing buzzwords in your advertising and content can have positive and negative aspects. Here are some potential advantages and disadvantages: Why You Should Use Marketing Buzzwords Attention-Grabbing: Buzzwords are often catchy and can capture the attention of your target audience. They can create curiosity and make your content stand out in a crowded market. Trendy Appeal: Buzzwords are usually…
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The 12 Most Effective Automation Sequences Deployed by Brands for the Marketing Funnel
Your prospects and customers are bombarded with information and choices, so you must be smart about your marketing efforts to meet their expectations but not badger or overcommunicate. Marketing automation workflows enable companies to deliver personalized experiences at scale across outbound channels: Email: Still a cornerstone of digital marketing, email allows for personalized messaging, targeted campaigns, and direct communication with…
