Douglas Karr's Articles on Martech Zone
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Storytelling: Seven Steps to the Perfect Story
Crafting compelling stories is an invaluable tool in sales and marketing. Stories uniquely captivate an audience, evoke emotions, and convey complex information in a relatable and memorable way. In sales, stories can transform a product or service from a commodity…
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How Does Payment Processing Work? Credit Cards, Gateways, Processors, and More
Retail and digital commerce environments continue to evolve, and understanding payment processing technologies is in the best interest of every business. Payment processing impacts businesses in several critical ways. Transaction fees can eat profit margins, particularly for small businesses or…
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Business Process Automation Solutions: The Comprehensive Guide
In today’s fast-paced digital landscape, organizations continuously seek ways to enhance efficiency, reduce costs, and stay competitive. Business process automation solutions have emerged as a game-changer, enabling companies to streamline workflows and optimize operations. This guide delves into the key…

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