Hanna Johnson's Articles on Martech Zone

Total articles: 3
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Hanna Johnson

Hanna is the Social Media Marketer for SurveyMonkey. Her passion for all things social extends well past her Tweet stream. She loves people, happy hour, and a good sports game. She has traveled to every continent except for Antarctica, but she's working on that...
  • Survey Result Analysis - Cross-Tab and Filters
    Hanna JohnsonMay 21, 2012

    Dig Deeper Into Your Survey Results: Cross Tab and Filter Analysis

    I’m a big proponent of using online surveys to understand your customers better and make more strategic business decisions. You can get a lot of insight from a simple survey, especially when you know something about creating and analyzing it.…

  • SurveyMonkey Survey Validation
    Hanna JohnsonMar 26, 2012

    Who’s Answering Your Survey? Validation Made Simple

    Soliciting consumer feedback before, during, and after launching a new business venture is a great way to figure out how you measure up in the eyes of your customers. You never want to assume you know how your target market…

  • What is Concept Testing?
    Hanna JohnsonDec 19, 2011

    What Is Concept Testing?

    Concept testing is a process used to evaluate a new idea or concept with the target audience to understand how well it resonates with them. The primary goal of concept testing is to validate the concept or idea and to…