Jon Corwin's Articles on Martech Zone

Jon Corwin

Jon Corwin is Director of Growth Marketing at Readers.com. As Growth leader his responsibilities include new channel research and experimentation, customer acquisition development, and strategic partnerships. The Growth team’s core focus is to rapidly identify, validate, iterate, then scale new channels to help accelerate Readers.com’s revenue growth. He is passionate about building testable marketing hypotheses to drive results from inception to scale.
  • Growth Marketing Tips

    7 Tips to Build a Successful Growth Marketing Machine

    As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist.…