4 Considerations to Amplify Paid Facebook Campaigns

“97% of social advertisers chose [Facebook] as their most used and most useful social media platform.” Sprout Social Undoubtedly, Facebook is a powerful tool for digital marketers. Despite data points that may suggest the platform is oversaturated with competition, there is plenty of opportunity for brands of varying industries and sizes to tap into the world of paid Facebook advertising. The key, however, is to learn which tactics will move the needle and lead to

7 Tips to Build a Successful Growth Marketing Machine

As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product margins, improve average order value, increase customer lifetime value, etc. Alternatively, companies can lean into new channel