Analytics & Testing, Ecommerce and Retail, Sales Enablement

7 Tips to Build a Successful Growth Marketing Machine

As companies look to drive new revenue in unexplored channels, growth initiatives are becoming increasingly more popular. But where do you start? How do you start? I’ll admit, it can be overwhelming. First, let’s talk about why growth initiatives exist. If a company is trying to increase revenue, they can do so in a few ways: expand product margins, improve average order value, increase customer lifetime value, etc. Alternatively, companies can lean into new channel experimentation to diversify their channel mix and sell to a wider audience. Which brings us to the reason why some companies, like Readers.com, are investing

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