Katarzyna Banasik's Articles on Martech Zone
- E-commerce and Retail
The Challenges of E-commerce Replatforming — No Pain, No Gain?
Rolling out new eCommerce infrastructure isn’t easy, particularly when it comes to deciding exactly what you need to implement and defining a system architecture that is fit for the long term. Replatforming isn’t just a significant investment of money and resources, it is also the crucial backbone that supports a healthy chunk of revenue for the future. Selecting the eCommerce…
- E-commerce and Retail
Voucherify: Launch Personalized Promotions With Voucherify’s Free Plan
Voucherify is an API-first Promotion and Loyalty Management Software that helps launch, manage, and track personalized promotional campaigns like discount coupons, automatic promotions, gift cards, sweepstakes, loyalty, and referral programs. Personalized promotions, gift cards, giveaways, loyalty, or referral programs are essential at the early stages of growth. Start-ups often struggle with customer acquisition, where launching personalized discount coupons, cart promotions or…
- Advertising Technology
How To Quickly Launch A Weather-Based Campaign Having No Coding Skills
After Black Friday sales, Christmas shopping frenzy, and post-Christmas sales we find ourselves in the most boring sales season of the year yet again — it’s cold, grey, raining, and snowing. People are sitting at home, rather than strolling around the shopping malls. A 2010 study by economist, Kyle B. Murray, revealed that exposure to sunlight could increase consumption and our…
- Customer Data Platforms
Learning Technology Is Critical as a CRM Manager: Here Are Some Resources
Why should you learn tech skills as a CRM Manager? In the past, to be a good Customer Relationship Manager you needed to have psychology and a few marketing skills. Today, CRM is much more a tech game than originally. In the past, a CRM manager was more focused on how to create an email copy, a more creative-minded person.…
