Kelsey Cox's Articles on Martech Zone
-
The Rise of Mobile Commerce, and the Benefit to Marketers
Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were beginning to think email marketing was a dying approach, but the recent boom in M-commerce is proving quite the opposite.…
-
The Ultimate Email Marketing Cheatsheet
There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best results? Which should you focus on more than another? With average performers spending most of their time on creative development…
-
Community Management Done Right
Although their roles may greatly differ from one industry to the next, community managers are usually the ones responsible for brand audience growth and engagement. Always the first in line to cater to your clients’ needs and requests, they stay focused on what’s best for your company: helping retain brand community fans, defeat inevitable trolls, and improve your brand’s overall…
-
Penguin 2.0 How to Stay on Google’s Good Side
It’s been less than a month since Google’s latest search update launched, and although the new spam-fighting Penguin 2.0 technology hasn’t been fully implemented yet, it’s already causing an bit of anxiety. Content marketers need not despair as long as they plan to stay on Google’s safe side. According to data compiled in Marketo’s most recent infographic, Google Bought a…