Kelsey Cox's Articles on Martech Zone

Kelsey Cox

Kelsey Cox is the Director of Communications at Column Five, a creative agency that specializes in data visualization, infographics, visual campaigns, and digital PR in Newport Beach, Calif. She is passionate about the future of digital content, advertising, branding and good design. She also really enjoys the beach, cooking, and craft beer.
  • Baynote mCommerce FINAL 2

    The Rise of Mobile Commerce, and the Benefit to Marketers

    Now that consumers can make online purchases anytime, and in any place that has a mobile signal or wifi, the most successful companies are optimizing their mobile platforms to meet their customers’ needs. Only a few years ago, retailers were…

  • LinkedIn CONFIDENCE BOOST REVISED 1 2

    B2B Marketers Find Success With Content Marketing

    Every year, the amount of money invested in content marketing strategies seems to be on the rise.  Specifically, B2B content marketers seek to gain brand awareness, lead generation, customer acquisition and loyalty, website traffic, and sales through their content creations. …

  • Marketo Mini 2

    The Ultimate Email Marketing Cheatsheet

    There are many strategies and habits to choose from when thinking about your approach to email and content marketing. Many top-performing email marketers exercise distinct tactics like strategy, timing, testing, and overall design optimization, but what tactic delivers the best…

  • community management

    Community Management Done Right

    Although their roles may greatly differ from one industry to the next, community managers are usually the ones responsible for brand audience growth and engagement. Always the first in line to cater to your clients’ needs and requests, they stay…

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