Larry Alton's Articles on Martech Zone
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How Entrepreneurs Are Building Passive Income Through Websites and Social Media in 2025
Passive income has moved from a fringe concept into a core entrepreneurial strategy. Since 2020, millions of Americans have begun monetizing websites, social media accounts, and digital content as secondary income streams. What makes this shift notable for entrepreneurs is…
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Online Businesses Need to Shift Marketing to Stay Ahead
There's no question that the Internet has changed dramatically over the years, and that's true for how companies market their online business as well. Any business owner needs only to look at the number of changes Google has made to…
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Why Medium.com Is Critical for Your Marketing Strategy
The best tools for online marketing are constantly changing. In order to keep up with the times, you need to keep your ear to the ground, to pick up the newest and most effective tools for audience building and traffic…
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Evidence Points to a Correlation Between SERP Ranking and Web Host
In late August, Matt Cutts explained that Google looks at site speed as a factor in where a website shows up on the search results page. In his Webmaster Help video , he stated: “If your site is really, really…