Meen Boriboune's Articles on Martech Zone
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The Importance of a Click Whitepaper
Delivra, our client email marketing sponsor, has created a whitepaper demonstrating the importance of a click as it can be the difference between making the sale. The Importance of a Click whitepaper discusses the rationale behind every click, the tactics…
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Does Animation in Emails Really Work?
You have 30 seconds to capture your readers’ attention once they click on your email. This is definitely a small window. If you’re like me, then you might think that animation is a bit risky to use with email marketing,…
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What’s Your Social Media Impression?
“You never get a second chance to make a first impression,” my business professor, Marvin Recht , always reminds his students. Don't make the mistakes that many have made before you. In today’s world, the first impression idea still holds…
