Matt Darrow's Articles on Martech Zone

Total articles: 2
Matt Darrow

Matt Darrow

An engineer by background, Matt Darrow has spent his 15+ year career in Enterprise software. Initially working at Deloitte building and deploying custom software solutions for the world's largest companies, Matt then discovered a career in Sales Engineering (PreSales) to leverage his deep knowledge of Enterprise systems and apply it toward business strategy. First at BigMachines (Acquired by Oracle) and then at Zuora (IPO), Matt's hands-on experience building and running global PreSales organizations gave him his unique market insight to build Vivun. Since the fall of 2019, Matt and the Vivun team have raised over $130M to build the first AI platform for PreSales to change how business to business (B2B) companies go-to-market. With products for PreSales Operations, Product-Sales Alignment, Demo Automation and Xpert Analytics, Vivun helps companies like Snowflake, ADP, Coupa and Docusign realize new levels of efficient growth.
  • Artificial IntelligenceSales Engineers and AI
    Matt DarrowNov 3, 2023

    Unlocking the Full Potential of Sales Engineers with AI

    B2B selling has completely changed. Look at everything going on in the market: products are becoming more accessible, buyers are becoming more educated, and evaluations are becoming more hands-on. The tried and true methodology of cold outreach – from a sales development rep to a long sales cycle with a sales rep to technical POC from a PreSales engineer to…

  • Sales EnablementVivun PreSales and Buyer Experience (BX)
    Matt DarrowJun 30, 2022

    Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun

    Imagine there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this extraordinarily important, strategic group of people didn’t have a solution designed for them. Instead, they had to combine their work using custom solutions and spreadsheets. Yet this underserved group…

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