Why PreSales Is Poised To Own The Buyer Experience: An Inside Look At Vivun

Imagine if there was no Salesforce for Sales teams, Atlassian for developers, or Marketo for marketing people. That’s essentially what the situation was for PreSales teams just a few years ago: this extraordinarily important, strategic group of people didn’t have a solution designed for them. Instead, they had to cobble their work together using custom solutions and spreadsheets. Yet this underserved group of people is one of the most important and strategic personas in B2B