Olga Bondareva's Articles on Martech Zone

Total articles: 2

Olga Bondareva

Olga Bondareva is a B2B marketing expert specializing in social selling and go-to-market strategies for global technology and enterprise companies. She is the founder and CEO of ModumUp, a B2B marketing agency focused on building scalable, trust-driven growth systems. Previously, Olga worked at Microsoft as Social Media Marketing Lead, where she led digital initiatives, social selling, and employee advocacy programs across 33 countries. This experience shaped her expertise in long-cycle B2B sales, executive visibility, and trust-based communication. Today, her team works with international tech companies across the US, Europe, LATAM, and MENA regions, helping them scale through account-based marketing, social selling, and community-led growth strategies.

Olga BondarevaApr 24, 2026

Community as an Account-Based Marketing Tool: Building Trust with Key B2B Clients

Over the past few years, B2B marketing has become faster, more scalable, and more tech-driven - but the quality of communication has suffered. Mass personalization, automation, and AI have created a paradox: the volume of communication has increased, but trust…
Olga BondarevaNov 24, 2022

Personalized Social Media Marketing: Five Tips To Make Personalization Work Without Turning Away Customers

The purpose of personalized social marketing is to connect audiences and existing customers through data in order to deliver an optimal marketing experience. In order to target potential customers more effectively, businesses can collect and use data to identify patterns…

Free Martech Zone Tools