Olga Bondareva's Articles on Martech Zone
Total articles: 1
Olga Bondareva
In the course of her studies, Olga was a participant in the Microsoft Student Partners program and served as a Microsoft tech evangelist. After completing her studies, she started working at Microsoft as a Digital Marketing Specialist and quickly progressed to the position of Social Media Marketing Lead in Central and Eastern Europe. At Microsoft, she was responsible for the company's social media presence in Central and Eastern Europe, digital projects, Social Selling, and Employee Advocacy programs. After leaving Microsoft, she became the Co-Founder and CEO at ModumUp.
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Social Media & Influencer Marketing
Olga BondarevaNov 24, 2022
Personalized Social Media Marketing: Five Tips To Make Personalization Work Without Turning Away Customers
The purpose of personalized social marketing is to connect audiences and existing customers through data in order to deliver an optimal marketing experience. In order to target potential customers more effectively, businesses can collect and use data to identify patterns and connect with customers through social media. Marketers and sales teams use these insights to identify their target audiences and…