Pranav Chaturvedi's Articles on Martech Zone

Pranav Chaturvedi

Pranav Chaturvedi is the Vice President of Analytics at Evalueserve, where he leads dynamic teams in driving impactful insights across AI & Data Advisory Services, Analytics value chain - descriptive, predictive, prescriptive. In this role, Pranav leverages his analytical expertise to spearhead innovative analytics solutioning, deliver measurable revenue and margin improvements, and drive business growth initiatives. He has been instrumental in setting up businesses (green field geographies)/ driving businesses across the globe including ME, Africa, Europe, SEA.
  • Customer Data PlatformsCookieless Data Insights

    Four Essential Insights to Prepare for the Cookieless World

    Cookies were once the backbone of online tracking and targeting, and now they are crumbling under privacy concerns. Some web browsers already have strict cookie rules, while Google plans to eliminate third-party cookies by 2025. Pushed out by privacy regulations like GDPR and CCPA, these web trackers hold extensive information that qualifies as personal data, requiring compliance. This change will…

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