Ryan Smith's Articles on Martech Zone
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Stop Talking And Listen
Social media is social . We have all heard that a million times. The reason we have all heard this a million times is because it is the only single constant rule that can be proven about social media by…
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Social Media Is the New PR
I recently had lunch with some of my fellow public relations professionals, and as always the conversation turned toward tactics and techniques used in our industry. As the only one in the group utilizing social media as the sole form…
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Attract Followers, Don’t Buy Them
It’s not easy to develop a large follower base on Twitter . The easiest way is to cheat and waste your money buying thousands of followers from one of these online “businesses” that offer such services. What is to be…
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The Most Important Rule in Social Media PR
Want to know the best part of utilizing social media as part of your public relations campaigns? There are no rules. PR people are constantly being reminded of rules. We have to follow the AP Stylebook, news releases have to…
