Saranya Babu's Articles on Martech Zone

Total articles: 1
Saranya Babu

Saranya Babu

Saranya Babu is the Chief Marketing Officer for Cloudinary, the media experience cloud company for many of the world’s top brands. With more than 50 billion assets under management and 10,000 customers worldwide (Nike, Tesla, Peloton, Neiman Marcus, StitchFix and others), Cloudinary is the industry standard for developers, creators and marketers looking to create engaging visual experiences online for their customers. Saranya is a seasoned B2B marketing leader previously leading the marketing team at Wrike (acquired by Citrix in 2021) and Instapage, where she implemented, built and scaled sophisticated cross-functional marketing strategies. She has experience working in bootstrapped, VC funded, Private Equity owned, and public companies with proven success achieving 2X - 10X growth in revenue and valuation. She is a recipient of the 2021 Silicon Valley Women of Influence award and shortlisted in the 2020 B&T Women in Media award.
  • Content MarketingGreen Technology - Reduce CO2 Emissions
    Saranya BabuOct 31, 2022

    Clear Your Cloud: How Brands Can Slash Bandwidth and Reduce CO2 Emissions

    The environment and sustainability are increasingly top of mind for consumers. And retailers believe their sustainability efforts are paying off. Nearly 80 percent of U.S. consumers consider sustainability when making at least some purchases, and nearly 80 percent of retailers believe their sustainability efforts are having a positive impact on customer loyalty. Sensormatic Solutions Many e-commerce brands already take sustainability…

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