Zara Ziad's Articles on Martech Zone
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Data Standardization: Define, Test, and Transform
While organizations shift towards establishing a data culture across the enterprise, many are still struggling to get their data right. Pulling data from disparate sources and getting varying formats and representations of what is supposed to be the same information…
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How To Merge Purge Large Databases
An average enterprise uses 464 custom applications to digitize its business processes. But when it comes to generating useful insights, the data residing at disparate sources must be combined and merged together. Depending on the number of sources involved and…
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Why Data Cleansing Is Critical and How You Can Implement Data Cleanliness Processes and Solutions
Poor data quality is a rising concern for many business leaders as they fail to meet their targeted goals. The team of data analysts – that is supposed to produce reliable data insights – spend 80% of their time cleaning…
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How Entity Resolution Adds Value To Your Marketing Processes
A large number of B2B marketers – almost 27% - admit that insufficient data has cost them 10% , or in some cases, even more in annual revenue losses. This clearly highlights a significant issue faced by most marketers today,…
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The Power of Data: How Leading Organizations Leverage Data As A Competitive Advantage
Data is the current and future source of competitive advantage. Borja Gonzáles del Regueral - Vice Dean, IE University’s School of Human Sciences and Technology Business leaders completely understand the importance of data as a fundamental asset for their business…
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Deduplication: Best Practices For Avoiding Or Correcting Duplicate Customer Data
Duplicate data does not only reduce the accuracy of business insights, but it compromises the quality your customer experience as well. Although the consequences of duplicate data are faced by everyone – IT managers, business users, data analysts – it…
