WooCommerce is the most popular and arguably one of the best eCommerce plugins for WordPress. It is a free plugin that is simple to set up and use. Undoubtedly, the best way to turn your WordPress website into a fully functional e-commerce store!
However, you need more than a robust eCommerce store to get and retain customers. You need a strong email marketing strategy in place to retain clients and turn them into repeat buyers. But what exactly is email marketing?
Email marketing refers to the act of reaching out to consumers through email. Email still has the best ROI of any marketing channel. In fact, email marketing ROI is $43 for every dollar spent, making it the most effective marketing channel for driving sales.
Direct Marketing Association
Email marketing is used in e-commerce to:
- Survey your customers
- Nurture customers who aren’t ready to make a purchase yet
- Sell to customers who are prepared to make a purchase.
- Promote other people’s products (e.g. affiliate marketing)
- Drive traffic to a new post/blog
Why WooCommerce Is The Top eCommerce Platform:
- WooCommerce can be used to sell anything
- WooCommerce is free
- A reliable and secure platform
- There is a variety of plugins to choose from
- Quick & easy to set up
To help you create the best email marketing strategy, we will share the top 5 tools; you need to get your email marketing going. So let’s start!
Best Tools for WooCommerce Email Marketing
1. Mailchimp
This tool connects your site to Mailchimp, one of the most popular email marketing services available. This tool enables you to build forms, embed popups, view analytics, and more. Mailchimp offers e-commerce retailers the tools needed to help drive sales. It also lets you sync your customer and order data to automate tasks and send targeted campaigns. The best part? It’s completely free! Key features:
- Create custom sign-up forms and add them to your WordPress site
- Integrate with a wide variety of form builder and e-commerce plugins
- View detailed reports about your campaigns
- Send automatic notifications when new subscribers sign up
2. AutomateWoo
Using the powerful, feature-rich automation available within AutomateWoo, you can create a near-endless range of automated workflows to help you grow your store with a fraction of the effort! AutomateWoo allows you to create Workflows – made up of different combinations of Triggers, Rules, and Actions within WooCommerce.
- Triggers determine the circumstances in which the workflow will run. An example trigger would be doing something when an order is made.
- Rules allow you to perform more advanced logic on your workflows so they only trigger in certain situations. An example rule would be only trigger the workflow for orders with a total above $100.
- Actions define what happens when a workflow is triggered. With AutomateWoo there are a range of customisable actions available to you such as sending an email, changing order statuses or if you are a developer you can define a custom function.
Download the Follow-Ups Plugin
3. Moosend
Moosend is one of the most robust email marketing and marketing automation platforms that will help you streamline and automate your eCommerce email marketing campaigns. Its intuitive design and small learning curve allow for users to get a head start, while the Drag-and-Drop email editor and fully customizable email templates promise to supercharge your efforts.
The main features are:
- A robust Drag-and-Drop email editor
- An extensive email template library
- Segmentation and laser-targeted personalization options
- Ready-made, fully customizable automation recipes
- Landing page and subscription forms feature
- Real-time analytics
- 100+ integrations to choose from
4. Omnisend
Omnisend is the best tool for designing automated and manual eCommerce emails. It aims to help eCommerce businesses make their marketing relevant by sending personalized messages to the right person at the right time using the right channel. The drag-and-drop feature syncs your products and lets you put product information in your newsletters and automation campaigns. Key features include:
- It has WooCommerce integration.
- Integrate SMS, web push notifications, Facebook Messenger, and many more into your marketing mix
- Send the right message to the right customer at the right time, every time using automation.
- Create flexible segments based on your criteria
- You can sync contacts from your WordPress database.
- Create landing pages and popups easily.
- Track sales performance through different channels
5. MailPoet
MailPoet is a highly scalable tool with both free and premium versions. It is a pioneer WordPress email marketing platform that lets you do everything right from your WordPress dashboard. MailPoet claims to send beautiful emails that reach inboxes every time and create loyal subscribers. The platform is designed for busy site owners, helping them get started in minutes. Key features include:
- MailPoet has a direct WordPress plugin.
- You can create a subscription form, and embed it wherever you like on your site.
- Build emails either from scratch or by using a variety of templates
- Set up varied subscriber lists, and manage them within WordPress
- Send automatic signup notifications and welcome emails.
Summing Up
With the right email marketing tools and plugins, you can easily manage all aspects of email marketing from subscription form building, email creation, list management, analytics tracking, and more – right from your WordPress website. Thanks to the abovementioned tools, creating and managing automated emails has never been easier. Test the tools and see their features and pricing plans before selecting the right tool.
It is recommended to have a team of WordPress experts from trustworthy agencies like Uplers who can understand the complexity of the online business. They can help you build your custom eCommerce store and integrate all the necessary email marketing plugins.
