PR

Public Relations

PR is the acronym for Public Relations.

The practice of managing the spread of information between an individual or an organization (such as a business, government agency, or non-profit) and the public. The goal of PR is to create and maintain a positive image and reputation for the entity in question.

PR professionals use a variety of techniques to shape and disseminate messages to different audiences, such as the media, consumers, policymakers, and other stakeholders. Some common PR activities include:

Writing and distributing press releases to announce news or events
Organizing press conferences and other events to promote an organization or its products/services
Coordinating interviews with key personnel and providing background information to journalists
Building relationships with influencers and other members of the media
Creating and maintaining an organization’s social media presence
Developing and implementing crisis communications plans
Advising management on the public relations implications of proposed policies or actions.

Overall, the goal of PR is to create and maintain a positive public perception of the organization and help to achieve its goals by creating a favorable relationship between the organization and public.

Abbreviation: PR

It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media oversees my consulting, publications, podcasts, workshops, webinars, and speaking opportunities. Highbridge, my agency with two other partners, helps companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media