On his marketing blog, Robert Weller summarized the 10 main differences between classic and social media marketing from Thomas Schenke’s book Social Media Marketing und Recht in this infographic.
The list is comprehensive, providing the advantages of speed, structure, permanence, platforms, legality, direction, and communicative properties. There are many traditional marketing directors working in corporations these days that still don’t recognize the differences nor understand the advantages – hopefully this infographic helps pinpoint the key aspects.
