Marketing InfographicsSocial Media & Influencer Marketing

10 Differences Between Classic and Social Media Marketing

On his marketing blog, Robert Weller summarized the 10 main differences between classic and social media marketing from Thomas Schenke’s book Social Media Marketing und Recht in this infographic.

The list is comprehensive, providing the advantages of speed, structure, permanence, platforms, legality, direction, and communicative properties. There are many traditional marketing directors working in corporations these days that still don’t recognize the differences nor understand the advantages – hopefully this infographic helps pinpoint the key aspects.

classic-vs-digital-marketing

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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