On his marketing blog, Robert Weller summarized the 10 main differences between classic and social media marketing from Thomas Schenke's book Social Media Marketing und Recht in this infographic.
The list is comprehensive, providing the advantages of speed, structure, permanence, platforms, legality, direction, and communicative properties. There are many traditional marketing directors working in corporations these days that still don't recognize the differences nor understand the advantages – hopefully this infographic helps pinpoint the key aspects.
Hello Douglas,
first of all thank you so much for sharing my infographic, I’m glad you found it useful!
Secondly, I just updated it to make it a little more appealing. Sorry for being so inconvenient 😉 You’ll find version 2 on my blog (same link you used in your article).
Fantastic! Updated – thanks so much Robert.
You’re welcome!
10 Differences Between Classic and Social Media Marketing- this is really a good article. We some times looking for Differences Between Classic and Social Media Marketing, and here i got the answer. Thanks
Very useful infographic… (with reference ofc) am using it for my lecture. Thanks so much!
Very interesting comparison about classic marketing and digital marketing. With the internet, we can use lower budget and get same results. Thanks for sharing.